Mastering Personalized Email Marketing with Custom Segmentation

Part four of the Marsello Features Mini-series delves into using custom segments with your email marketing. Create highly-targeted segmentation marketing derived from customers’ purchase and perusing data and use those audiences to create personalized email marketing that converts happy customers.

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Running Retargeting Facebook Ads to Your Custom Audiences to Maximize ROI

On average, it takes around eight touchpoints to convert a cold lead into a buyer – read the first in our Marsello Features Mini-Series to learn how to export any of your customer segments and run retargeting ads to shoppers who are most likely to convert. 

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4 Types of Email Sequences to Turn Window-shoppers Into Buyers

We’ve said it before and we’ll keep saying it, email marketing is far from dead. So if you’re not sure what you should be doing to get it right, why not take notes from the big players. Check out these emails and learn how to get customers shopping through masterful email marketing hacks.

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5 Tips to Optimize Your Post-purchase Experience for Sales

Repeat customers are literally the best. They are cheaper and easier to sell to; they spend more per purchase; they’re even more likely to share your store with others and help you gain new customers. Cara from ShopPad delves into 5 tips for maximising on your customers post-purchase experience with your store.

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Mailchimp for Shopify: Getting Through the Ecommerce Break-up of 2019

If you’re a Shopify eCommerce marketer who uses Mailchimp, you’re probably thinking about what to do now. Basically, there are two options. In this blog, we explore both options and look at how Marsello can help you keep on top of your email marketing without completely overhauling your marketing strategy.

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Birthday Rewards and Promotions: How to Treat Your Customers on Their Special Day

How do you know if it’s worth your while to reward your customers for milestones, like their birthday? Recent studies show that as many as 77% of mobile customers appreciate rewards and this even has a direct effect on their loyalty. Read more to learn how to your customers shopping with you on their special day.

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10 Ways to Get Your First Key Sales

There’s one ingredient that’s absolutely critical when you’re starting a business: momentum. Having that initial drive helps push your initiatives forward so that you can build on your efforts and continue to grow. In retail, one of the best ways to gain momentum is to generate your first key sales. So, how exactly can you drive your initial sales?

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