How to Advertise and Market Your Business When You’re On a Budget: 8 Ways

Getting (and staying) in front of customers is one of the biggest challenges almost every small business owner faces. Not only are attention spans shorter than ever, but advertising costs are increasing rapidly, so it can be difficult to reach your target audiences if you’re on a budget.

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5 Ways to Measure Customer Lifetime Value in Ecommerce

The saying “You have to spend to make money,” is quite true in the world of retail. As a store owner, you often have to invest in marketing and advertising to acquire new customers and generate revenue. The question is, exactly how much should you spend on customer acquisition to ensure that your efforts are worth it?

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