It’s a new year. It’s the perfect time to be setting goals, meeting resolutions, making changes, and reassessing processes. Marsello is committed to helping you to take control through marketing automation, insights, and smart marketing suggestions.
Getting (and staying) in front of customers is one of the biggest challenges almost every small business owner faces. Not only are attention spans shorter than ever, but advertising costs are increasing rapidly, so it can be difficult to reach your target audiences if you’re on a budget.
The saying “You have to spend to make money,” is quite true in the world of retail. As a store owner, you often have to invest in marketing and advertising to acquire new customers and generate revenue. The question is, exactly how much should you spend on customer acquisition to ensure that your efforts are worth it?
The holiday season is well and truly upon us, meaning plenty of candy, carols, and customers. Holiday sales are expected to increase by an impressive 15.5 percent this year, with adults buying an average of 22 presents each.
Cyber Week, the holidays stretching from Thanksgiving to the following Monday, is the golden goose of retail revenue. How do you get your store noticed in a sea of marketing, and how do you do it quickly?