Part four of the Marsello Features Mini-series delves into using custom segments with your email marketing. Create highly-targeted segmentation marketing derived from customers’ purchase and perusing data and use those audiences to create personalized email marketing that converts happy customers.
On average, it takes around eight touchpoints to convert a cold lead into a buyer – read the first in our Marsello Features Mini-Series to learn how to export any of your customer segments and run retargeting ads to shoppers who are most likely to convert.
We’ve said it before and we’ll keep saying it, email marketing is far from dead. So if you’re not sure what you should be doing to get it right, why not take notes from the big players. Check out these emails and learn how to get customers shopping through masterful email marketing hacks.
Repeat customers are literally the best. They are cheaper and easier to sell to; they spend more per purchase; they’re even more likely to share your store with others and help you gain new customers. Cara from ShopPad delves into 5 tips for maximising on your customers post-purchase experience with your store.
In 2019, Marsello released one-off email campaigns, giving you the power to now send single emails like newsletters, promotions, or new stock updates to your entire database, or just to a certain customer segment. Learn how to get a handle on this feature with this introductory mini-blog.
If you’re a Shopify eCommerce marketer who uses Mailchimp, you’re probably thinking about what to do now. Basically, there are two options. In this blog, we explore both options and look at how Marsello can help you keep on top of your email marketing without completely overhauling your marketing strategy.
How do you know if it’s worth your while to reward your customers for milestones, like their birthday? Recent studies show that as many as 77% of mobile customers appreciate rewards and this even has a direct effect on their loyalty. Read more to learn how to your customers shopping with you on their special day.
There’s one ingredient that’s absolutely critical when you’re starting a business: momentum. Having that initial drive helps push your initiatives forward so that you can build on your efforts and continue to grow. In retail, one of the best ways to gain momentum is to generate your first key sales. So, how exactly can you drive your initial sales?