Marsello's One-off Email Campaigns are here

It’s the moment we’ve all been waiting for – Marsello is releasing One-off Email Campaigns (in Beta), giving you the power to now send single emails like newsletters, promotions, or new stock updates to your entire database, or just to a certain customer segment …

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Birthday Rewards and Promotions: How to Treat Your Customers on Their Special Day

How do you know if it’s worth your while to reward your customers for milestones, like their birthday? Recent studies show that as many as 77% of mobile customers appreciate rewards and this even has a direct effect on their loyalty. Read more to learn how to your customers shopping with you on their special day.

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10 Ways to Get Your First Key Sales

There’s one ingredient that’s absolutely critical when you’re starting a business: momentum. Having that initial drive helps push your initiatives forward so that you can build on your efforts and continue to grow. In retail, one of the best ways to gain momentum is to generate your first key sales. So, how exactly can you drive your initial sales?

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Customer Segmentation Series Part 2: Retention Marketing

With data-driven customer segmentation now a core feature of Marsello, we want to be sure retailers understand how to use this within their marketing strategies. In this blog, we tackle the finer details of retention marketing and targeting the customer segments that will deliver the highest return on investment.

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Customer Segmentation Series Part 1: Segmentation & RFM

Marsello has released data-driven Customer Segmentation, specifically designed to optimize your targeted retail marketing. In part one of this series, we explain how Marsello’s customer segmentation works and how it differs from RFM segmentation.

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Ecommerce SEO Series Part 2: How to Make Search Engine Optimization More Affordable

If you have some time on your hands and don’t have the budget to pay someone for SEO services, then going the do-it-yourself (aka DIY) route could be a good way to go. So how where do you start? Part 2 of our SEO series gives you actionable tips on getting started with eCommerce SEO.

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How to Advertise and Market Your Business When You’re On a Budget: 8 Ways

Getting (and staying) in front of customers is one of the biggest challenges almost every small business owner faces. Not only are attention spans shorter than ever, but advertising costs are increasing rapidly, so it can be difficult to reach your target audiences if you’re on a budget.

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