How Color Affects Purchases


"A large part of every decision is based on visual cues, and the strongest and most persuasive is color" - Kissmetrics.

Colors affect us in countless ways and are a lot more powerful than people think. Kissmetrics has put together an infographic for retailers (and hospitality owners too) to get the most out of using color in their marketing. So the next time you are sending a newsletter, updating your loyalty program branding, or designing your website, take another look at this handy and colorful infographic.

Source: Kissmetrics

Source: Kissmetrics

Key takeaways: 

Color increases your customers’ recognition of your brand by 80%,  take advantage, and make sure your brand color is used consistently across your marketing.
Collect Tool Tip:

You can add your store’s brand color to your Collect tools easily. In your Collect dashboard, simply select the customize settings tab of your chosen tool and pick your brand color. Customize your Collect branding theme now