Introducing Marsello

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We’re excited to introduce you all to Marsello. Marsello is Beautiful Loyalty Programs rebranded to be so much more! We’ve been talking to you, our users, about everything from your business goals to the marketing you need to help achieve them, along with what our pricing and brand should be.

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Beautiful Loyalty Programs has been all about encouraging customer loyalty with rewards programs. Then we asked – you spoke – and we heard: you need a marketing engine that can drive sales results throughout the customer lifecycle, from acquiring new customers and encouraging repeat purchases, to winning back those who are slipping away.

Introducing Marsello. Marsello is all about helping you do marketing to sell more, throughout the entire customer lifecycle. That's where the name Marsello comes from: MAR-SELL-O (the O represents full-circle lifecycle marketing).

From loyalty and VIP programs, to customer feedback collection and email automation, Marsello has everything you need to do better marketing that gets results in-store and online. Today, we are officially launching Marsello and we can’t wait to hear what you think of it. In the coming weeks, you'll see plenty more exciting new features so you can have confidence your marketing is under control.

You can check out the new Marsello now; simply login in your Apps admin. You’ll see all of your loyalty program settings as you left them under 'Loyalty' in the nav along with all the new features.

Here’s a quick preview of some of the exciting new Marsello features

Automated and personalized marketing gets results. Send the right content at the right time, triggered by your customer behavior. Best-practice marketing flows and designs are ready to go, taking the guesswork out of marketing and giving you time to focus on running your business.

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Want a closer look? Here are some examples of what you can now do with Marsello:

And of course, your loyalty program is still exactly how you left it.

And here’s a sneak peek at what’s coming soon.

Marsello will soon take your marketing to the next level, suggesting ways to optimize for sales performance based on what’s working best for stores like yours. It’ll be like having a full-time marketing expert.

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Have questions about the all new Marsello? Chat to us. We are happy to help and welcome feedback so we can keep making Marsello better.