One-off Email Campaigns are here

Marsello Campaigns

One-off Email Campaigns are here

It’s the moment we’ve all been waiting for – Marsello has launched One-off Email Campaigns, giving you the power to now send single emails like newsletters, promotions, or new stock updates to your entire database, or just to a certain customer segment. You’ll find it under ‘Campaigns’ in your Marsello admin.

With killer content, targeted marketing through customer segmentation, personalization with your customers in mind, and effective real-time reporting, you can master your email marketing for a fraction of the cost of paid advertising with Marsello.

Let’s drill down and see what this new feature means for the future of your email marketing.

Target specific groups with behavior-based customer segmentation:

Marsello Customer Segmentation Grid

While you’re going to the effort of developing your compelling email marketing, you want to make sure you’re getting a notable return on investment (ROI). Much like setting your audiences with paid advertising, directing your email marketing to specific segments based on customer’s shopping behavior is vital to getting your customers to engage and convert.

Marsello calculates customer segments for you based on an industry renowned calculation known as RFM – organizing your customer database based on their individual purchase recency, frequency, and monetary spend. Learn more about Marsello’s customer segmentation in our recent blog series.

Marsello Best Customer Insights

This feature empowers you to send emails to specific customer segments – when you couple this with marketing that encourages that specific group to complete a CTA, or call to action  (think: use a discount code, complete a purchase or leave a review), and you ensure the email caters to that group, you’re much more likely to get the results you’re hoping for.

Easily create eye-catching emails using Marsello’s drag-and-drop email builder:

Marsello Campaigns Email Builder

Creating your one-off emails is simple, and replicable. With email templates ready-built with your logo, you’re already one step closer to having beautiful and recognizable email flows made from scratch. Marsello’s drag-and-drop email builder makes adding your content super easy.

Simply click the email block you’d like to add, drag it into your email where you’d like – no design knowledge necessary.  

What email features can you include?

  • Product recommendations block: increase the chances of your customers completing a purchase by recommending products to each customer based on products they’ve bought previously and the purchase histories of other customers just like them.  

  • Referral program merge tag: increase customer referrals by including your customers’ unique referral link in emails, making it simple for them to refer their friends and earn rewards for doing so.

  • Social media links: increase your social media following by including your Facebook, Instagram and Twitter pages in your email campaigns.

When you’ve finished creating your one-off email campaign, send it when the time best suits you! You can either send the email immediately or schedule it for a time that would be most likely to resonate with your customers – automating your emails to trigger as a result of certain actions or based on timing is proven to have a drastic effect on your open rates so Marsello gives you the flexibility to set this to suit you and your customers.

Use accurate real-time reporting to maximize your ROI:

To fully understand your marketing and if it’s getting the results you intended, you need to understand your reporting. How many of your sent emails have been opened (open rate)? How many of the customers who opened those emails, then went ahead and clicked the CTA (click-through rate)? Finally, what proportion of your emails directly resulted in a sale (conversion rate)? There are plenty of metrics to measure your email marketing success by, but we want to be sure you’re getting exactly the data you need to succeed.

For every email campaign you send, Marsello provides accurate real-time reporting, giving you insight into statistics like those mentioned above. You’ll also see stats like:

  • Revenue generated from your campaign

  • Number of orders

  • Total number of emails sent (helping you to track database growth)

  • Product recommendation success (coming soon)

We sent a new stock alert out and saw great results. We gave our Best Customers segment ‘Early Access’ which we got some lovely feedback on in-store. And then followed it up a few days later to all our other segments. We moved over half our new stock in just a week, which we’ve never even been close to before! Now we need to get more in. Not a bad problem to have!
— Olivia Johnson - Good Dog Collars

Final words:

We’re excited to bring you even more flexibility with your email marketing, helping you to master your retention marketing with just one App. To start using Campaigns you can access it from ‘Campaigns’ in your Marsello admin. Or if you’re not quite ready, stay tuned for our official release. Until then, check out our recent blog on the Shopify and Mailchimp breakup to make sure you’re in the know about where to go from here.