Posts tagged Boosting Loyalty
Birthday Rewards and Promotions: How to Treat Your Customers on Their Special Day

How do you know if it’s worth your while to reward your customers for milestones, like their birthday? Recent studies show that as many as 77% of mobile customers appreciate rewards and this even has a direct effect on their loyalty. Read more to learn how to your customers shopping with you on their special day.

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Customer Segmentation Series Part 2: Retention Marketing

With data-driven customer segmentation now a core feature of Marsello, we want to be sure retailers understand how to use this within their marketing strategies. In this blog, we tackle the finer details of retention marketing and targeting the customer segments that will deliver the highest return on investment.

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