Posts tagged Loyalty
Customer Segmentation Series Part 2: Retention Marketing

With data-driven customer segmentation now a core feature of Marsello, we want to be sure retailers understand how to use this within their marketing strategies. In this blog, we tackle the finer details of retention marketing and targeting the customer segments that will deliver the highest return on investment.

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Customer Segmentation Series Part 1: Segmentation & RFM

Marsello has released data-driven Customer Segmentation, specifically designed to optimize your targeted retail marketing. In part one of this series, we explain how Marsello’s customer segmentation works and how it differs from RFM segmentation.

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