Posts in Retail Marketing
Customer Segmentation Series Part 2: Retention Marketing

With data-driven customer segmentation now a core feature of Marsello, we want to be sure retailers understand how to use this within their marketing strategies. In this blog, we tackle the finer details of retention marketing and targeting the customer segments that will deliver the highest return on investment.

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Customer Segmentation Series Part 1: Segmentation & RFM

Marsello has released data-driven Customer Segmentation, specifically designed to optimize your targeted retail marketing. In part one of this series, we explain how Marsello’s customer segmentation works and how it differs from RFM segmentation.

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Ecommerce SEO Series Part 2: How to Make Search Engine Optimization More Affordable

If you have some time on your hands and don’t have the budget to pay someone for SEO services, then going the do-it-yourself (aka DIY) route could be a good way to go. So how where do you start? Part 2 of our SEO series gives you actionable tips on getting started with eCommerce SEO.

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How to Advertise and Market Your Business When You’re On a Budget: 8 Ways

Getting (and staying) in front of customers is one of the biggest challenges almost every small business owner faces. Not only are attention spans shorter than ever, but advertising costs are increasing rapidly, so it can be difficult to reach your target audiences if you’re on a budget.

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5 Ways to Measure Customer Lifetime Value in Ecommerce

The saying “You have to spend to make money,” is quite true in the world of retail. As a store owner, you often have to invest in marketing and advertising to acquire new customers and generate revenue. The question is, exactly how much should you spend on customer acquisition to ensure that your efforts are worth it?

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