On average, it takes around eight touchpoints to convert a cold lead into a buyer – read the first in our Marsello Features Mini-Series to learn how to export any of your customer segments and run retargeting ads to shoppers who are most likely to convert.
We’ve said it before and we’ll keep saying it, email marketing is far from dead. So if you’re not sure what you should be doing to get it right, why not take notes from the big players. Check out these emails and learn how to get customers shopping through masterful email marketing hacks.
Repeat customers are literally the best. They are cheaper and easier to sell to; they spend more per purchase; they’re even more likely to share your store with others and help you gain new customers. Cara from ShopPad delves into 5 tips for maximising on your customers post-purchase experience with your store.
It’s the moment we’ve all been waiting for – Marsello is releasing One-off Email Campaigns (in Beta), giving you the power to now send single emails like newsletters, promotions, or new stock updates to your entire database, or just to a certain customer segment …
If you’re a Shopify eCommerce marketer who uses Mailchimp, you’re probably thinking about what to do now. Basically, there are two options. In this blog, we explore both options and look as how Marsello can help you keep on top of your email marketing without completely overhauling your marketing strategy.
How do you know if it’s worth your while to reward your customers for milestones, like their birthday? Recent studies show that as many as 77% of mobile customers appreciate rewards and this even has a direct effect on their loyalty. Read more to learn how to your customers shopping with you on their special day.
There’s one ingredient that’s absolutely critical when you’re starting a business: momentum. Having that initial drive helps push your initiatives forward so that you can build on your efforts and continue to grow. In retail, one of the best ways to gain momentum is to generate your first key sales. So, how exactly can you drive your initial sales?
Now that you’ve mastered your understanding of your customer segments, you want to apply that knowledge to your marketing. Welcome to part three, the final installment of our customer segmentation series.
With data-driven customer segmentation now a core feature of Marsello, we want to be sure retailers understand how to use this within their marketing strategies. In this blog, we tackle the finer details of retention marketing and targeting the customer segments that will deliver the highest return on investment.
Marsello has released data-driven Customer Segmentation, specifically designed to optimize your targeted retail marketing. In part one of this series, we explain how Marsello’s customer segmentation works and how it differs from RFM segmentation.