Industry: Cafe, Bars & Restaurants
Horatio Lonsdale-Hands and Bernard Lucien Nussbaumer founded Buda Juice with health, sustainability and positive impact at the forefront of their minds. These childhood friends are offering more than cleansing and health-boosting juices; they’re offering a proven product with zero guilt. Texas and Toronto based Buda Juice proudly delivers the freshest cold-pressed, chemical-free, organic juices in glass bottles with sustainable practice at the core of their business model and no corner-cutting in sight.
The Buda Juice team are understandably proud of their products and business, and the results show. Their branding flows immaculately throughout all of their media and communications; crisp, clean photos with captivating colors and captivating brand representation make their website, and social media accounts, an aesthetic pleasure to browse. The team at Buda Juice use Marsello to support their loyalty program and go the extra mile by sending automated emails to their rewards customers to let them know when points are accumulating. Buda Juice can rest assured knowing they’re delivering the best organic products that they can while practicing sustainability and simultaneously offering high-quality customer service.
Here's what we love about their marketing
Boosting customer loyalty
Buda Juice’s rewards program is simple, yet effective. They’re offering a loyalty system which clearly rewards new customers and returning customers by offering $10 off a purchase with every 100 points earned. This easy-to-understand approach keeps customers’ eye on the prize and keeps them coming back to earn more points. Check out their beautifully customized widget below to get an idea of where their customers can start earning points.
Buda Juice are also setting the bar high with their positive feedback. They’ve gained a 97% customer satisfaction rating which is certainly a score that they can be proud of. The Buda Juice team know that with this kind of feedback they’re not only healthy and delicious juices but also top-quality customer service which their shoppers are more than happy to rave about. Buda Juice treat their customers like VIPs, and by gathering customer feedback, they not only show that they’re invested in their customer responses, but that they're also living up to their goal of consistently delivering the best products and services that they can.
Attracting new customers
One of the ways that Buda Juice customers can earn a lot of points is by referring a friend who then successfully makes a purchase. As soon as that purchase is finalized, the Buda Juice loyalty member earns 50 points, and if they’ve correctly filled out their profile then they’ll already have accumulated 50 points there; long story short those 100 points translate to $10 credit. Not only does this entice customers to join their program, but it also attracts new customers to join in on the benefits of the program. Once you add this to their excellent customer service reviews, proven products and careful consideration of their environmental impact, it’s a highly enticing community for new customers to join.
Features that Buda Juice are using
→ Shopify POS & eCommerce integration
→ Attracting new customers
→ Boost customer loyalty
→ Sell more to existing customers
Loyalty widget design and text
Email template design and text
Here's what Buda Juice has to say about their marketing
“We have used Marsello/Collect for our loyalty program since early 2017 and have been extremely happy with the results. We now have a large, fully engaged loyal customer base; the feedback piece is key as we highly value customer service and love being able to keep a pulse on our customer experience in real-time... It's been invaluable.”
– Horatio Lonsdale-Hands / Chairman & CEO
Extra things Buda Juice are doing that we love
Empty bottle exchange programe
The Buda Juice mission is to not only take care of their customer's bodies with a healthy, proven product but to also take care of the planet. This is why the team at Buda Juice offer $1 off when a customer brings their clean, empty bottle brought back to the store. Buda Juice already uses glass bottles to lessen their impact on the environment, but they go the extra step to incentivize their return customers to recycling. This clever marketing also means that new customers are likely to return because they are then able to get a cheaper juice the next time they shop, but they can also feel good about their environmental impact and their healthy nutrition choices. Read more about their sustainability efforts on their Why We're Different info page.
Their attention to detail
The Buda Juice mission is to not only take care of their customer's bodies with a healthy, proven product but to also take care of the planet. This is why the team at Buda Juice offers $1 off when a customer brings their clean, empty bottle back to the store. Buda Juice already uses glass bottles (which are 100% recyclable and toxin free) to lessen their impact on the environment, but they go the extra step to incentivize their return customers to recycle. This clever marketing also means that new customers are likely to return because, not only are they able to get a discount on their next juice, but they can also feel good about their environmental impact and their healthy nutrition choices. Read more about their sustainability efforts on their Why We're Different info page.
Sustainable business model
The Buda Juice creators, Horatio and Bernard, not only wanted to create juices which were healthy, high-quality, and tasted absolutely delicious, they also wanted to make sure that they were minimizing their impact on the environment. They only use glass bottles (100% recyclable and toxin free) and only support and buy from USDA certified organic (chemical free) farms. The nutrients in this freshly picked organic produce are then maximized by being kept refrigerated from farm to bottle. They even donate their pulp to local farms to recycle as a fertilizer, further enhancing their sustainability model. Read more on their 'Why we're different' page.