JMLeGazel

Store: jmlegazel.com
Industry: Apparel & Footwear
Integration: Shopify POS & eCommerce

Since using Marsello, JMLeGazel have increased their monthly orders by 956%

The object of patina on shoes is to enhance their natural beauty and design through contouring and colour, and JMLeGazel are the patina masters! Their highly skilled team's artistic flair and attention to detail results in beautiful high-end footwear that and leather-shoe fan would find hard to go beyond. With an eye for high-quality materials, expertise, and excellent customer service, JMLeGazel are a step ahead of the rest in their field, especially in the city of their flagship store, Paris, France – largely considered the home of patina leather. 

JMLeGazel wanted to show their appreciation for their loyal customers by offering them exclusive rewards for supporting their store. Using Marsello, they have seamlessly integrated their loyalty program into their online shopping experience, creating a tabless and customized program that has been translated into both French and English for their bilingual audience. 

Here's what we love about their marketing

Boosting customer loyalty

JMLeGazel offer a variety of appealing rewards – they've created five rewards at different points levels. Most of their rewards offer a percentage off the entire purchase, enticing members to spend more so that they can make the most of the discount. With discounts like these on such beautiful products, it’s no wonder that JMLeGazel have seen a 35% increase in the frequency of purchases by their loyalty customers. Have a look at the following list to see their rewards:

• 500 Points - 5% Discount 
• 700 Points - 
Embauchoirs offerts / Free Shoetrees 
• 900 Points - 
10% Discount  
• 1,500 Points - 
20% Discount
2,000 Points - 30% Discount 

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JMLeGazel have also created an easy-to-understand, bilingually translated explainer page. It's comprehensive and clear, detailing why they have created their loyalty program and how members can earn and get rewarded. They link to this page from their store navigation, making it extra simple for new customers to learn more about the loyalty program and how the points system works.

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They also launched their loyalty program to their existing customer database with an email blast. They wanted to thank their customers for their continued support and generate excitement, letting all their customers know about the new ways to earn exclusive rewards. This is not only a clever way to encourage sign-ups, but also can be used for future marketing, helping JMLeGazel to create specific customer groups, they could then activate automated email flows to be target customers with different shopping histories. The results show too – Since they first started using Marsello, JMLeGazel have seen a 96.15% increase in the number of individual loyalty customers shopping with them.

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Bilingual marketing

JMLeGazel wanted to show their appreciation for their loyal customers by offering them exclusive rewards for continuing to support their store. They seamlessly integrated their loyalty program into their online shopping experience, creating a tabless program that has been translated into both French and English for their bilingual, international audience.

JMLeGazel-translation.png

Features that JMLeGazel are using

→ Shopify POS & eCommerce Integration

Attracting new customers

  • Referral program

→ Boosting customer loyalty

  • Loyalty program

→ Customization

  • Loyalty widget design and text

  • Email template design and text

Extra things JMLeGazel are doing that we love

Their ‘about’ video
JMLeGazel have crafted a video that illustrates the heart and ‘sole’ that goes into each pair of shoes at their state-of-the-art flagship store. The care and attention that is involved in creating each pair of shoes is truly is inspiring!

 
 

Their how-to videos on shoe maintenance
JMLeGazel have selected the best quality French leather from Les Tanneries Du Puy, and they passionately create each pair as a unique work of art.  The attention to detail and care that goes into the creation of each shoe is enough to make any customer want to keep their purchases in perfect condition. JMLeGazel have put together informative how-to videos which help their customers to maintain the beauty of their items and look after them as the masterpieces they are known to be.