Industry: Health, Beauty & Personal Care
Integration: BigCommerce 

Marsello increase sales Naturally Curly logo
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Since using Marsello, NaturallyCurly have seen an increase in sales by 6.7%. They are sending personalized product recommendation emails.


NaturallyCurly is a lot more than a gorgeous online store, it's a passionate international community. Originally starting as an online discussion board, NaturallyCurly is now a powerful platform that includes everything a curly-haired lass or lad needs. Customers can share stories and photos, find the best stylists and salons, and seek helpful content and reviews, as well as shop for the best products and brands. 

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They recently added their NaturallyCurly Rewards program to their online store. They reward their members for every purchase, as well as for helping grow the NaturallyCurly community. Customers who sign up to the rewards programme are also able to leave feedback on products; this engagement has become a huge part of what makes the NaturallyCurly community keep coming back. 

Here's what we love about their marketing

Boosting customer loyalty

NaturallyCurly's rewards program info page is stylish! It's a simple block layout, which makes it easy for customers to read and understand. One of NaturallyCurly's main goals is to continue to grow their community and keep their community engaged. They've listed their options for earning points on their info page, making sure that their members know they can earn points by sharing their store. 

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NaturallyCurly has a beautifully consistent color pallet and branding across their entire store, and their reward program is no exception. They've customized their loyalty widget to make their reward program immediately recognizable as their own.  

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NaturallyCurly has four enticing rewards, each at a different points level. Most of their rewards are dollars off, giving their members the flexibility to choose what they'd like to use their rewards on:

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Features that NaturallyCurly are using 

→ BigCommerce integration

→ Attracting new customers

  • Referral program

→ Boost customer loyalty

  • Loyalty program

→ Customization

  • Loyalty widget design and text

  • Email template design and text

Here's what Naturally Curly has to say about their marketing

“Marsello helps us keep our customers engaged and drive revenues. It's easily worth the cost, and integration is seamless. Recommended!”

– Joel Davis / Naturally Curly

Extra things NaturallyCurly are doing that we love

Their NaturallyCurly Community

NaturallyCurly has created an amazing community and their forum-like hub, Style Nook, provides a place for their customers to share inspiring stories, photos, practical advice, and more. The NaturallyCurly community stands out for its involvement and supportive structure and we love they way the NaturallyCurly team have curated their marketing to suit this.

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Through the success of the NaturallyCurly Community, they've even published their very own paperback book.The Curl Revolution, tells the stories of the curly hair industry and their customers, and features many of the leading curl innovators. It's available to purchase in their store and has rave reviews! ⭐️ 

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The NaturallyCurly revolution doesn't stop there – the community is so engaged that their product reviews are often in-depth, letting other NC Community members know how products work best and tips on how the product worked best for different hair types. Other community members can even 'up-vote' reviews that they find useful, and they use this function regularly.