Prodermal specializes in selling women's skincare products and treatments by Dermalogica. They are part of the exclusive Platinum Circle and a VIP stockist of Dermalogica Australia. Recently, they added a complementary brand, Asap skin products, who are an award-winning mineral make-up range. With more than 30 years industry experience, Prodermal provide expert advice in-store and online, helping to give their customers ultimate skincare confidence.
The Prodermal team are actively educating and helping people learn healthy habits to look after their skin. They've created a reward program and automatically collect feedback to boost customer loyalty, helping Prodermal to look after their online customers.
Here's what we love about their marketing
Boosting customer loyalty
Prodermal's goal for their rewards program is to increase repeat business. They have created a program with exclusive perks, and loyalty rewards to get their members excited about their program.
They offer an appealing rewards ladder that climbs in value as members earn more and more points. There are six rewards at different point levels and the reward titles instantly demonstrate the value of unlocking Prodermal's rewards by adding the discount amount. This encourages their members to keep spending to unlock the higher-value rewards.
Prodermal are also actively collecting customer feedback after every purchase to find out what customers love about their online store and where they can improve. They do this by adding their feedback survey to their loyalty points email, making it super easy for their customers to respond. Prodermal aim to learn more about their customer’s online shopping experience, so they’ve customized their survey to include online-specific options.
Attracting new customers
Prodermal's easy-to-use referral program encourages their customers to spread the word about their store and products. Each customer receives a unique link that they can share with their friends and family. It’s a win-win for the customer and their friend – their friend receives a coupon to use on their first purchase, and the customer receives points.
Creating consistent brand experience
Prodermal have crisp and clean branding across all of their marketing channels. For their loyalty program and customer feedback, Prodermal have added their logo, theme colors, and brand voice making them feel like an extension of their online store.
Features that Prodermal are using
→ BigCommerce integration
→ Attracting new customers
→ Boost customer loyalty
Collecting customer feedback
Loyalty widget design and text
Email template design and text
Feedback survey options
Here's what Prodermal has to say about their marketing
“Marsello works effectively with our high-volume site, and we have experienced a strong increase in repeat business since launching our rewards program. We’ve worked closely with their team to automate our marketing, and we really like that when you reach out to them, they are responsive and friendly.”
- Mike / Prodermal
Extra things Prodermal are doing that we love
Their skincare events
Prodermal host lots of fun and educational events all around Australia for women to learn more about the latest skincare tips and trends, and to hear from Dermalogica experts. These events help Prodermal grow an engaged community around their brand, giving their customers a medium to chat about their own experiences, ask questions, and meet others who are passionate about skincare.