RK Collections

Store: rkcollections.com
Industry: Clothing, Fashion, Apparel & Accessories
Integration: Shopify


Since using Marsello, RK Collections Boutique have seen an increase in sales by 8.8%. They are using win-back and abandoned cart emails.


Founded in 1985, the team at Arkansas-based apparel store RK Collections Boutique (RKCB) know a thing or two about running a successful online store alongside their bricks-and-mortar business. Their commitment to customer experience and prioritizing the needs of their customers give them results to rave about. With a 100% online customer satisfaction rating, RK Collections’ online store is the crème de la crème of combined customer service and awareness.

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RK Collections are customer focused, and the results are clear. With Marsello as their handling their marketing and all of the Marsello tools switched on, the RKCB team are getting consistent results and tons of customer input. From using automated email flows alone they have seen a 20% increase in sales, and with a constant stream of feedback and statistics from Marsello, RK Collections are set to keep delivering the best customer service and store experience they can.

Here's what we love about their marketing

Sell more to existing customers

Outstanding customer service is the key to having customers return; when customers have a great experience at stores, they want shop there again, and they may even tell their friends about the amazing experience they had. RK Collections Boutique understand this and use Marsello to say 'Thank you' to their first time shoppers with an automated email which includes a special coupon, incentivising customer to come back a second time and make a purchase. Since enabling this feature, RKCB have seen a notable increase in their sales relating to return shoppers who have received 'thank you' emails. With customers feeling appreciated and RKCB automatically increasing sales, it's a true win-win.

Boosting customer loyalty

RKCB are customer focused, and their attention to the experience of their customers extends to their multi-tiered and easy-earning rewards program which they created with Marcello. With an 8.8% increase in sales from return customers, RK Collections see immediate results from the incentives the rewards program gives their customers. Customers earn points with the following actions:

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Customers are then free to spend their accumulated points of any of the following rewards once they have earned enough:

25 points – 5% off your purchase
50 points – $5 off a purchase of $30 or more
100 points – $10 off a purchase of $50 or more
200 points – $25 off a purchase of $100 or more

Winning back customers

RK Collections aren’t just rewarding their frequent customers; they’re winning back shoppers from carts left behind and customers who haven’t shopped within the last 30 days. With a customer win-back rate of 7.4 percent, their email communications are a powerful marketing tool. Check out one of their lapsed customer emails below which pulls through product recommendations and also offers a discount coupon to entice customers to shop again.

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Features that RK Collections are using 

→ Shopify POS & eCommerce integration

→ Attracting new customers

  • Referral program

→ Boost customer loyalty

  • Loyalty program

  • Reward best customers email flow

  • Customer birthday email flow

→ Sell more to existing customers

  • Thank first-time customers

  • Product recommendations email block

→ Win-back customers

  • Win-back email flow

  • Abandoned cart email flow

→ Customization

  • Loyalty widget design and text

  • Email template design and text

  • Feedback survey

Extra things RK Collections are doing that we love

Their social media activity

The RK Collections team know the power of social media marketing and actively drive followers to their both their brick-and-mortar store and online store with frequent updates. Their Twitter is brimming with links to their Instagram account and online store, alerting followers to special deals and online exclusives. Meanwhile, their Instagram is full of style ideas and clothing combinations which show that RKCB is a store which can cater to a diverse range of people.

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