Grow your retail or hospitality business in-store and online with accurate ROI tracking

Powered by your eCommerce and Point-of-Sale data, Marsello is the only omnichannel marketing software that combines data-driven automation, email, SMS, and loyalty programs to deliver targeted marketing that gets results. Results you can trust, with closed-loop attribution that tracks your marketing against sales through your Point-of-Sale and eCommerce store.

Powering retail and hospitality businesses with an average of 98x ROI


The folks at LEGO® Certified Stores use Marsello to power their loyalty program and email marketing campaigns, and their efforts have yielded tremendous results. Within a 2 year period of using Marsello, they’ve increased their revenue by 1950%.

See Case Study
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Sydney-based wholefood cafe, Bare Wholefoods, recently celebrated their 4th birthday and saw in the milestone with a pre-birthday email to their customers – the campaign alone saw a conversion rate of 6.59%.

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All your marketing in one place, giving you everything you need to sell more and increase customer loyalty

Turn visitors into customers and customers into repeat customers. Marsello has everything you need to capture in-store and online visitors' details, motivate them to shop, and then bring them back again and again. Now you can create an omnichannel customer experience that increases customer retention and spend. 

See all marketing and loyalty features

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Marsello Revenue and Customers Insights Dashboard
Loyalty & Rewards Program

Increase retention with a loyalty program

Motivate repeat purchase, referrals, product reviews and social activity with a custom loyalty & referral program that runs on auto-pilot. Add customers, automatically reward points, and redeem rewards with ease through your POS and eCommerce store to reward customers no matter where they shop with you.

See all loyalty program features

Marketing Automation

Reach customers when it counts

Keep customers shopping with perfectly timed emails and SMS automations, triggered by their shopping behavior in-store and online. From welcome messages to customer reactivation and cart recovery, customize pre-built workflows for every step of your customer journey or start from scratch.

See all marketing automation features

Email & SMS Campaigns

Drive sales with on-brand campaigns

Send professional, stunning emails without any coding. Add product recommendations, merge tags, and dynamic discount codes to drive action. Choose from a library of templates and customize or start from scratch. Then increase your reach with SMS campaigns.

See all email and SMS campaign features

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Marketing Lists

Grow your marketing list and get subscribers shopping

Add shoppers to your lists with easy POS & eCommerce marketing opt-ins, email capture pop-up forms, and landing pages. Fully leverage your customer data with segmentation that can be used for email, SMS and Facebook ad targeting.

See all marketing list building features

Feedback Surveys

Measure customer satisfaction

Collect private customer feedback after every purchase. Turn unhappy customers around by responding with a personal message or offering them a discount or loyalty points.

See all customer feedback survey features

Marsello Revenue and Customers Insights Dashboard
Accurate Reporting

Track results and learn what’s working best

Marsello's integration with your POS and eCommerce means sales are accurately attributed to your marketing, giving you results you can trust, helping you make data-backed decisions for measurable growth. 


Retail and hospitality businesses are seeing an average of 98x ROI using Marsello as their omnichannel marketing platform

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98x ROI

Average return on investment seen by users

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170+ countries

Used by merchants all over the world

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$200 million +

Revenue generated for retailers

"[...] it’s important to us that all our data is in one easily navigable place. [...] With Marsello, we can easily track success while managing multiple campaigns and marketing tools – from a loyalty program and automated flows, to Email & SMS campaigns. Whether customers shop with us in-store or online, they're instantly added to our marketing funnel where we can track their engagement and nurture their loyalty! We look forward to continuing to develop our marketing with Marsello."
Read Cosmetic Fragrance Direct's Story
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Easy setup

Setting up your loyalty program and marketing is easy with drag-and-drop tools and best-practice settings ready to go. Want us to do it for you?

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Speak to an expert

Find out how Marsello can help grow your business with an online demo call.

Book a demo

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Friendly support

Get expert advice to help you succeed and access helpful articles to get the most out of Marsello.

Ready to increase your marketing ROI with the retail marketing solution thousands of businesses trust?

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