Capture visitors' details with POS & eCommerce marketing opt-ins, email capture pop-up forms, and landing pages. Then leverage your customer data with easy segmentation that can be used for email, SMS and Facebook ad targeting.
Opt shoppers into your marketing at checkout with an automatic sync directly into your marketing list in Marsello. As well as their contact details, capture valuable purchase data every time they shop with you.
Easily create landing pages, eCommerce pop-ups, and digital in-store forms to capture visitors' details. Grow your marketing lists with opt-ins that will help you convert visitors to customers.
Make use of your POS and eCommerce data and segment your audience based on what they’re buying, their average order value, the site they purchase from and so much more. Or use Marsello's default Recency-Frequency-Monetary segmentation to target customers by lifecycle stage and deliver the right message at the right time for the best result.
Sync your segments with Facebook's Custom Audiences to improve your Facebook ads targeting. Retarget your marketing lists, add them to targeting exclusions or create a lookalike audiences to find more shoppers who are similar to your customers.
Award-winning Australian bakery, Pinjarra Bakery uses Marsello to create a landing page sign-up form that directs customers to sign-up for their generous loyalty program.
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Marsello offers an easy integration into our POS and online store for our retail database and loyalty program. We have many customers that shop with us in both channels and expect a seamless loyalty and marketing experience.
Hayley Greenstein
LEGO® Certified Stores
Marsello has provided us with a way to integrate our marketing program with our loyalty system, creating a seamless combination of the two; reducing costs and increasing conversion rates.
Luke Simonsen
Federation +
[Marsello] empowers us to really double down on what we're trying to do, which is a win-win because it means we're bringing in more revenue in our business and the customers are also getting rewarded more and more.
Daniel Pantaleo
Pinjarra Bakery