If you can’t prove your program drives real business value, how do you know it’s worth the investment?

Join Lance Walker, UK-based loyalty consultant and former CEO of Loyalty NZ & FlyBuys, as he shares a practical framework for measuring loyalty program success. Learn which metrics actually matter—and how to calculate whether your program is boosting revenue, not just burning budget.

In this session:

How to define success. How to set your objectives from the get-go, and track success against them.

Key metrics every loyalty program should measure. From retention to customer lifetime value, know what moves the needle.

An ROI reality check. Is your program delivering the value you're looking for?

Common pitfalls, and why even great-looking programs can fail to deliver real value.