One loyalty program for in-store and online.

Go beyond points and cashback for customer loyalty with smarter marketing automation for modern retail and hospitality.

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Trusted by 5,000+ businesses and 60 million happy consumers.


Do smarter marketing.

Marsello customer OnceWas' Loyalty-Program
Personalize your marketing to increase order frequency and customer lifetime value. Use segments to send highly relevant campaigns, incentivize repeat purchases with a loyalty program, and reward customers for referrals.
Marsello customer OnceWas' Loyalty-Program

Know your customer.

Automatically match orders and products to customers and marketing campaigns. Use lead forms, offers and incentives to capture customer email addresses and mobile numbers.

See Marsello in action.

Learn how the world's fastest-growing brands use Marsello to power their marketing.

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Build experiences.

Because each customer has a unique digital identity, you can build up customer profiles with each transaction. Then, tailor their shopping experience with segmentation, automations and AI product recommendations.

Analyze the results.

revenue and dashboard
Manage your customer marketing all in one place to get an aerial view of your campaigns. See what marketing brings in the most revenue, so you can do more of what works best.

Sales Tracking

Reports & Dashboards

revenue and dashboard

Powered by your POS and eCommerce data.

Connect your apps. Track your sales. Do more of the marketing that works.

All Integrations

"For us, Marsello was a game-changer."

José   |   Merrell NZ

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