Powering retailers’ potential

About Marsello - Powering retailer's Potential

Marsello helps retailers with intelligent marketing that delivers real results. Retailers operate in a competitive and fast-moving industry. To keep up, they must make sales and execute smart, data-powered marketing. This takes time, money and a full-time marketing staff member or agency that is often out of reach, even for established retailers.

Now, retailers of all shapes and sizes can effortlessly execute effective marketing that’s continuously optimizing for sales success, based on what Marsello knows works. With Marsello, intelligent marketing is within reach and easy!  


We've come a long way


    We started in 2014, powering retailers’ rewards programs in New Zealand.


    We started integrating with leading cloud Point-of-Sale and eCommerce providers as Collect and expanded into over 100 countries with a set of marketing tools for multi-channel retailers.


    We developed deeper integrations and premium features into our Beautiful Loyalty Programs and Abandoned Cart Recovery products.

  • NOW

    In 2018 we became Marsello. Marsello makes intelligent marketing accessible and easy for thousands of multi-channel retailers of all shapes and sizes, so they can reach their potential.

The future is bright

The retail industry is entering an exciting era and customers will expect more; from the way they buy, to the level of personalization they receive at every touchpoint. We're here to make sure retailers of all shapes and sizes can make the most of the exciting marketing opportunities that new technology brings.




We have a team of passionate people based in Wellington, San Francisco, London, Sydney, and Jamaica.


The Marsello HQ

Marsello is headquartered at 4 Bond Street, Wellington, New Zealand.

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