Powering merchants’ potential

Marsello team about us

Treating every customer the same with a blanket approach to marketing doesn’t work. To be successful, merchants need to be able to put their data to use to run more targeted marketing at every stage of the customer lifecycle. That’s why we’re here–to help fast-growing retail and hospitality businesses with smart, targeted loyalty and marketing that gets results!

Now, merchants of all shapes and sizes can effortlessly execute effective marketing that’s continuously optimizing for sales success, based on what Marsello knows works. With Marsello, intelligent marketing is within reach!  

We've come a long way


    We started in 2014, powering merchants’ rewards programs in New Zealand.


    We started integrating with leading cloud Point-of-Sale and eCommerce providers as Collect and expanded into over 100 countries with a set of marketing tools for multi-channel merchants.


    We developed deeper integrations and premium features into our Beautiful Loyalty Programs and Abandoned Cart Recovery products.

  • NOW

    In 2018 we became Marsello. Marsello makes intelligent marketing accessible and easy for thousands of multi-channel merchants of all shapes and sizes, so they can reach their potential.

The future is bright.

The retail and hospitality industries are entering an exciting era and customers will expect more; from the way they buy, to the level of personalization they receive at every touchpoint. We're here to make sure omnichannel businesses of all shapes and sizes can make the most of the exciting marketing opportunities that new technology brings.


Marsello Map

We have a team of passionate people based in Wellington, San Francisco, London, Sydney, and Toronto.

The Marsello HQ

Marsello is headquartered at 4 Bond Street, Wellington, New Zealand.

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