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Loyalty & Referral Programs

Create a points-based loyalty program that works seamlessly across your eCommerce and point of sale channels. Customize rewards, tailor points-earning options, design VIP tiers, and more.

Loyalty

Build long-lasting relationships with a loyalty program. By rewarding repeat shoppers, you can improve retention and increase customer lifetime value.

Loyalty Program

Encourage customers to return by rewarding them with loyalty program points for each purchase they make. Points can be redeemed for discounts, free products, or other reward of your choosing.

Explore the Customer Portal

Rewards

Provide customers with incentives to shop more often or spend more. You can set up automated rewards for specific actions, such as making a purchase, referring a friend, or writing a review.

Referrals

Leverage the power of word-of-mouth marketing by incentivizing customers to refer their friends and family to your business. Offer rewards to both the referrer and the referred to encourage them to spread the word.

VIP Tiers

Reward your most loyal customers with a tiered loyalty program. Offer additional benefits to customers who reach higher tiers, such as early access to sales, free shipping, or exclusive discounts.

  • Loyalty Program

    Encourage customers to return by rewarding them with loyalty program points for each purchase they make. Points can be redeemed for discounts, free products, or other reward of your choosing.

    Explore the Customer Portal

  • Rewards

    Provide customers with incentives to shop more often or spend more. You can set up automated rewards for specific actions, such as making a purchase, referring a friend, or writing a review.
  • Referrals

    Leverage the power of word-of-mouth marketing by incentivizing customers to refer their friends and family to your business. Offer rewards to both the referrer and the referred to encourage them to spread the word.
  • VIP Tiers

    Reward your most loyal customers with a tiered loyalty program. Offer additional benefits to customers who reach higher tiers, such as early access to sales, free shipping, or exclusive discounts.

Analytics

Marsello integrates with all your sales apps. A fully-integrated platform means a seamless customer experience and 360-degree reporting.

Omnichannel sales tracking

Marsello’s loyalty program is powered by your POS and eCommerce apps, so you can see the impact of your loyalty program on sales across all channels.

Powerful customer insights

Measure the success of your loyalty program in one simple dashboard. Track key metrics such as customer retention rate, repeat purchase rate, and average customer lifetime value.

Advanced analytics

Get detailed analytics and reporting that can help you make data-driven decisions and optimize your loyalty program for even better results.

Seamless in-store and online

Customers can earn points across all your physical and online stores, giving them a seamless experience. Customers can connect on their mobile too. It’s easy for them to check their loyalty program points balance or rewards in your store’s customer portal, powered by Marsello.

  • Omnichannel sales tracking

    Marsello’s loyalty program is powered by your POS and eCommerce apps, so you can see the impact of your loyalty program on sales across all channels.
  • Powerful customer insights

    Measure the success of your loyalty program in one simple dashboard. Track key metrics such as customer retention rate, repeat purchase rate, and average customer lifetime value.
  • Advanced analytics

    Get detailed analytics and reporting that can help you make data-driven decisions and optimize your loyalty program for even better results.
  • Seamless in-store and online

    Customers can earn points across all your physical and online stores, giving them a seamless experience. Customers can connect on their mobile too. It’s easy for them to check their loyalty program points balance or rewards in your store’s customer portal, powered by Marsello.

Onboarding & Support

Specialists have specialties for a reason. Our dedicated experts provide tailored onboarding and continuous support to help you launch and scale Marsello with confidence.

 

 

Tailored onboarding options

Get your account up and running easily with personalized onboarding services. Whether you prefer a hands-on approach, or need a little extra support, our team is here to guide you every step of the way.

Learn more

World-class support

We know that switching to a new platform can be daunting. That’s why our dedicated onboarding and support specialists are here to guide you every step of the way. With an average response time of 10 minutes, it’s no wonder merchants trust Marsello to run their marketing.

Customer success

Our dedicated Customer Success specialists are here to help you get the best possible results from Marsello — offering expert guidance on loyalty and marketing, and ensuring you're maximizing the value of your account.

  • Tailored onboarding options

    Get your account up and running easily with personalized onboarding services. Whether you prefer a hands-on approach, or need a little extra support, our team is here to guide you every step of the way.

    Learn more
  • World-class support

    We know that switching to a new platform can be daunting. That’s why our dedicated onboarding and support specialists are here to guide you every step of the way. With an average response time of 10 minutes, it’s no wonder merchants trust Marsello to run their marketing.
  • Customer success

    Our dedicated Customer Success specialists are here to help you get the best possible results from Marsello — offering expert guidance on loyalty and marketing, and ensuring you're maximizing the value of your account.

Powerful loyalty marketing for retail and hospitality businesses

Marsello integrates with POS and eCommerce platforms for retail and hospitality businesses. Learn how to create a seamless customer experience that builds long-term customer relationships and boosts business growth.

Female-Retail-Store-Owners-Loyalty-Program-Customer-Profile

Loyalty for Retail

The definitive guide to retail loyalty programs. How to drive repeat purchases and increase monthly turnover for your retail store.

Learn more about retail loyalty
POS-loyalty-for-Hospitality

Loyalty for Hospitality

Create a loyalty program that increases average order values and builds long-term relationships with your hospitality business.

Learn more about hospitality loyalty
Loyalty Pulse Check Form

DOWNLOAD

Loyalty Pulse Check 2025: Insights From A Survey Of Marsello Brands

 

What do SMBs think about loyalty programs? Marsello’s latest Loyalty Pulse Check reveals how small and medium businesses are navigating rising operational costs, why over 90% see loyalty as a priority, and where the biggest gaps lie.

 

Download the report

 

“Marsello helped us link everything together. Now, we have a seamless loyalty program that's easy to use.”

jaden-super-butcher Jaden, Super Butcher

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