All the features you need.

Your customer is at the core of Marsello’s platform. Every feature is designed to guide them through different points in their journey with your brand. The goal? To move them from an anonymous visitor to a brand advocate.

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Marsello-Reviews

ACQUIRE

Convert followers into customers

Schedule social posts

Social-Schedule

Connect your social media accounts and schedule all your social posts in one place.

Social Media Calendar

Facebook, Instagram, and TikTok

Historic Post Sync

Media Library

Social Account Analytics

Social-Schedule

Measure sales from social

Measure-Results

Turn engagement into sales. See the direct impact of your social posts on revenue.

POS Integration

E-Commerce Integration

Product Tagging

UTMs

Promo and Discount Codes

Advanced Sales Analytics

Measure-Results

Grow your customer base

Landing page form for a dog collar company offering $10 off at sign up

Grow your database and get customers spending. Capture and add visitors to your lists with…

Link in bio website

Sign up at POS

QR code sign up

PRO ONLY

eCommerce marketing opt-ins

Pop-up forms

Landing page forms

QR code sign up

Landing page form for a dog collar company offering $10 off at sign up

RETAIN

Keep customers in your orbit

Activate a custom loyalty program

Loyalty-2

Motivate repeat purchases, referrals, product reviews and social activity with a custom loyalty & referral program that runs on auto-pilot across all your sites.

Customizable loyalty program

Customizable rewards

11+ ways to earn

VIP tiered program

Widget design customization

Automated loyalty emails

Points campaigns (e.g. double points days)

Loyalty-2

Drive sales with email & SMS campaigns

EmailSMS2

Choose from a library of templates and customize to send professional, stunning emails without any coding. Personalize your content with merge tags, dynamic discount codes, and more to drive action. Then increase reach with SMS – seeing 98% delivery rates.

Drag-and-drop email builder

Email template library

Boost email campaigns

SMS builder guide

EmailSMS2

Increase customer satisfaction

Feedback

Collect private customer feedback and measure customer satisfaction. Keep track of what you're doing well and how you can improve.

Anonymous Surveys

Satisfaction Analytics

Progress Tracking

Feedback

GROW

Increase customer lifetime value

Automate and personalize marketing

EmailSMs

Get customers shopping with perfectly timed emails and SMS automations, triggered by their shopping behavior in-store and online.

Email and SMS flow builder

Drag-and-drop email builder

And an automation library including…

Abandoned cart email template

First-time customer email template

Happy birthday email template

Win-back email template

EmailSMs

Deliver targeted product recommendations

ProductRec

Dynamic product recommendations showcase products customers are most likely to buy next. Based on customers’ previous purchase data, product recommendations increase basket size and average order value.

Integrates in-store & online data

Customized to every customer

Shopify online store theme extension

Available at POS*

*Lightspeed O-Series not included.

ProductRec

Tailor your marketing with customer segmentation

Segments

Access smart, automatic segmentation that can be used for email, SMS and Facebook ad targeting in just a few clicks.

RFM-based customer segmentation

Custom segmentation

Automatic segment updates

Facebook audience sync with automatic updates

Customer list exports

Segments

ADVOCATE

Unlock new audiences through your regulars

Turn existing customers into brand ambassadors

Referrals

Activate a referral program, incentivized by exclusive rewards or incentives, that is proven to increase customer lifetime value and maximize ROI.

Referrals

Bring in a stream of Google Reviews

Google

Create a flow of positive Google Reviews from delighted customers. Marsello makes it easy for you to generate, track, manage, and respond to customer reviews directly from your Marsello admin.

Google