🎃 New: Best-practice holiday email templates are ready to go. Simply, customize and schedule! Learn more →

Marketing automation features designed to increase sales & loyalty at every stage of the customer lifecycle


Start with behavior-based segments

Effective retention marketing targets customers based on their lifecycle stage. Marsello segments your customers based on RFM analysis – an industry renowned calculation based on purchase recency, frequency, and spend. Take your targeting even further with custom segments.

Marsello Email Automation Win Back

Automate emails when it counts

Start with pre-designed email flows using optimal automation settings and customize to suit your business. Welcome first-time shoppers, win back at-risk customers, reward your best customers, recover abandoned carts, and say happy birthday! Learn more


Retain high-revenue segments with a loyalty program

Keep your customers coming back with a custom loyalty program that automatically rewards loyalty points for spend, referrals, product reviews, social media engagement and more. Learn more

Marsello Email Campaigns

Drive sales with email campaigns

Send newsletters, holiday promotions, and new stock emails to your entire database or to a certain customer segment. Create campaigns with an easy-to-use builder. Personalize with product recommendations, loyalty program status, and merge tags. Learn more


Capture email addresses with forms - Beta

Capture your window shoppers' email addresses then use email to convert them into customers. Customize a sign up form pop-up or landing page and use the link on your eCommerce site, ads, social media and in-store iPads or tablets.

Marsello Email Automation Feedback

Gather feedback on every purchase

Measure customer satisfaction and collect private customer feedback. Turn unhappy customers around by responding with a personal message or offering them a discount or loyalty points.