Features

From acquisition to growth to advocacy, automate all your marketing activities within one smart platform.

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Happy woman surrounded by marketing features in the customer lifecycle flow
Happy woman surrounded by marketing features in the customer lifecycle flow

Delight your customers at every step in their journey.

Your customer is at the core of Marsello’s platform. Every feature is designed to guide them through different points in their journey with your brand. The goal? To move them from an anonymous visitor to a brand advocate.

Browse and activate pre-built automations based on what merchants, like you, have found most effective for maximizing sales. Continue the momentum and build your own custom automations to create specialized journeys for your business.

ACQUISITION

Get to know your visitors

Grow your customer base

Landing page form for a dog collar company offering $10 off at sign up

Grow your database and get customers spending.

Capture and add visitors to your lists with...

SMS sign up at POS

QR code sign up

eCommerce marketing opt-ins

Email capture pop-up forms

Landing page forms

Referral programs

Landing page form for a dog collar company offering $10 off at sign up

Segment your customers

Segments

Access smart, automatic segmentation that can be used for email, SMS and Facebook ad targeting in just a few clicks.

RFM-based customer segmentation

Custom segmentation

Automatic segment updates

Facebook audience sync with automatic updates

Customer list exports

Segments
GROWTH AND RETENTION

Keep customers in your orbit

Activate a custom loyalty program

Loyalty widget showing available rewards and a points email

Activate a custom loyalty program

Motivate repeat purchases, referrals, product reviews and social activity with a custom loyalty & referral program that runs on auto-pilot across all your sites.

Customizable loyalty program

Customizable rewards

11+ ways to earn

VIP tiered program

Widget design customization

Automated loyalty emails

Points campaigns (e.g. double points days)

Learn more

Automate and personalize marketing

Email and SMS automation showing a first time customer flow triggered when order count = 1

Automate and personalize marketing

Get customers shopping with perfectly timed emails and SMS automations, triggered by their shopping behavior in-store and online.

Email and SMS flow builder

Drag-and-drop email builder

And an automation library including...

Abandoned cart email template

First-time customer email template

Happy birthday email template

Win-back email template

Learn more

Drive sales with email & SMS campaigns

Email campaign featuring a jewellery collection and an apparel sale SMS

Drive sales with email & SMS campaigns

Choose from a library of templates and customize to send professional, stunning emails without any coding. Personalize your content with merge tags, dynamic discount codes and more to drive action. Then increase reach with SMS – seeing 98% delivery rates.

Drag-and-drop email builder

Email template library

Boost email campaigns

SMS builder guide

Learn more

Deliver targeted product recommendations

Point of Sale displaying 6 retail product recommendations

Deliver targeted product recommendations

Dynamic product recommendations showcase products customers are most likely to buy next. Based on customers’ previous purchase data, product recommendations increase basket size and average order value.

Integrates in-store & online data

Customized to every customer

Shopify online store theme extension

Available at POS*

*Lightspeed Restaurant (O-series) not included.

ADVOCACY

Unlock new audiences through your regulars

Turn existing customers into brand ambassadors

Referring friends options in Marsello dashboard and customer facing portal showing invite code

Activate a referral program, incentivized by exclusive rewards or incentives, that is proven to increase customer lifetime value and maximize ROI.

Referring friends options in Marsello dashboard and customer facing portal showing invite code

Bring in a stream of Google Reviews

Google reviews dashboard

Create a flow of positive Google Reviews from delighted customers. Marsello makes it easy for you to generate, track, manage, and respond to customer reviews directly from your Marsello admin.

Google reviews dashboard

Increase customer satisfaction

Email with customer feedback checkbox options and customer feedback settings in the Marsello app

Collect private customer feedback and measure customer satisfaction. Keep track of what you're doing well and how you can improve.

Email with customer feedback checkbox options and customer feedback settings in the Marsello app

Powerful reporting for data-backed decisions

Track and learn what’s working best

Marsello insights revenue and customers dashboard showing overall Marsello performance

Collect private customer feedback and measure customer satisfaction. Keep track of what you're doing well and how you can improve.

Marsello insights revenue and customers dashboard showing overall Marsello performance

Seamless across your POS and eCommerce tools

The best experience wherever they buy

POS

Add customers, automatically reward points, and redeem rewards and discounts with ease through your POS and eCommerce store to deliver a seamless experience no matter where customers shop.

POS

See how Marsello works for you

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