All the features you need.
Your customer is at the core of Marsello’s platform. Every feature is designed to guide them through different points in their journey with your brand. The goal? To move them from an anonymous visitor to a brand advocate.
Connect your social media accounts and schedule all your social posts in one place.
Social Media Calendar
Facebook, Instagram, and TikTok
Historic Post Sync
Social Account Analytics
Turn engagement into sales. See the direct impact of your social posts on revenue.
Promo and Discount Codes
Advanced Sales Analytics
Grow your database and get customers spending. Capture and add visitors to your lists with…
Link in bio website
Sign up at POS
QR code sign upPRO ONLY
eCommerce marketing opt-ins
Landing page forms
QR code sign up
Motivate repeat purchases, referrals, product reviews and social activity with a custom loyalty & referral program that runs on auto-pilot across all your sites.
Customizable loyalty program
11+ ways to earn
VIP tiered program
Widget design customization
Automated loyalty emails
Points campaigns (e.g. double points days)
Choose from a library of templates and customize to send professional, stunning emails without any coding. Personalize your content with merge tags, dynamic discount codes, and more to drive action. Then increase reach with SMS – seeing 98% delivery rates.
Drag-and-drop email builder
Email template library
Boost email campaigns
SMS builder guide
Collect private customer feedback and measure customer satisfaction. Keep track of what you're doing well and how you can improve.
Get customers shopping with perfectly timed emails and SMS automations, triggered by their shopping behavior in-store and online.
Email and SMS flow builder
Drag-and-drop email builder
And an automation library including…
Abandoned cart email template
First-time customer email template
Happy birthday email template
Win-back email template
Dynamic product recommendations showcase products customers are most likely to buy next. Based on customers’ previous purchase data, product recommendations increase basket size and average order value.
Integrates in-store & online data
Customized to every customer
Shopify online store theme extension
Available at POS*
*Lightspeed O-Series not included.
Access smart, automatic segmentation that can be used for email, SMS and Facebook ad targeting in just a few clicks.
RFM-based customer segmentation
Automatic segment updates
Facebook audience sync with automatic updates
Customer list exports
Activate a referral program, incentivized by exclusive rewards or incentives, that is proven to increase customer lifetime value and maximize ROI.
Create a flow of positive Google Reviews from delighted customers. Marsello makes it easy for you to generate, track, manage, and respond to customer reviews directly from your Marsello admin.