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Everything you need to create, retain and grow loyal customers.

Simply connect your POS and ecommerce apps, and run a world-class customer loyalty program right out of the box.

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Review

Award points for all kinds of custom actions

Give customers points for taking sustainable action, leaving a product review, referring a friend, and more.

Birthday

Say happy birthday with a gift just for them

Let your loyal customers know how much you value them with a discount or voucher on their birthday.

VIP Tiers

Gamify your loyalty program with different tiers

Use tiers to offer higher-value or more frequent rewards so they can climb the loyalty ladder and flex their status.

Points Expiry

Keep them spending with points and tier expiration

When your customers know they've got a time limit, they'll be motivated to spend more, faster.

SMS-1

Win back customers you haven't seen in a while

Re-engage those who have dropped off your radar and incentivize them to come back, in-store or online.

Making a Purchase

Set your preferred points-to-spend ratio

Have customers earn 1 point for every dollar they spend, or set your own points-earning system. The choice is yours.

Loyalty

Keep customers coming back and move the needle on sales.

Customer loyalty program

Your loyalty program, the way you want it. Keep everything on brand with custom points and tier names, and design rewards you know your customers will love.

Points program

Go beyond purchases. Award points for friend referrals, product reviews, survey completion, and more. Then boost sales on slow periods or at specific stores with campaigns like double points days.

Omnichannel rewards

Your customers can redeem discounts or voucher rewards in any of your store locations, online or offline. Alternatively, you can set up experiential rewards: access to sales, gift boxes, or exclusive events.

Tiered customer loyalty

Get customers motivated to spend more to move up tiers and unlock rewards. Optional: With VIP tier expiry, customers must reach your spend or points threshold each calendar year to keep their status.

Loyalty automations

Send timely reminders to help customers keep track of their accounts. Automatically let customers know when they’ve got a reward to redeem, or when they’ve unlocked entry into a new loyalty tier.

Loyalty reporting

Track and measure how your average customer lifetime value and order frequency increase over time.

See all plans and features
  • Customer loyalty program

    Your loyalty program, the way you want it. Keep everything on brand with custom points and tier names, and design rewards you know your customers will love.
  • Points program

    Go beyond purchases. Award points for friend referrals, product reviews, survey completion, and more. Then boost sales on slow periods or at specific stores with campaigns like double points days.
  • Omnichannel rewards

    Your customers can redeem discounts or voucher rewards in any of your store locations, online or offline. Alternatively, you can set up experiential rewards: access to sales, gift boxes, or exclusive events.
  • Tiered customer loyalty

    Get customers motivated to spend more to move up tiers and unlock rewards. Optional: With VIP tier expiry, customers must reach your spend or points threshold each calendar year to keep their status.
  • Loyalty automations

    Send timely reminders to help customers keep track of their accounts. Automatically let customers know when they’ve got a reward to redeem, or when they’ve unlocked entry into a new loyalty tier.
  • Loyalty reporting

    Track and measure how your average customer lifetime value and order frequency increase over time.
See all plans and features

"Our loyalty program is a unique selling point that we have over our competitors and anyone else in the industry"

- Declan, TennisGear

Marketing

Enhance customer growth and retention with smart marketing tools.

Email campaigns

Design beautiful emails with pre-built templates or start from scratch using Marsello's drag-and-drop builder. Take your emails to the next level with product recommendations, dynamic discount codes, loyalty program status, and merge tags.

Learn more about campaigns

SMS campaigns

Amplify your reach with SMS campaigns, the most targeted and effective customer marketing channel.

Marketing automations

Get customers shopping by automating timely and targeted emails or texts based on their shopping behavior. Use email flows to win back past customers, send product recommendations and more.

AI content suggestions

Don't let writer's block slow you down. Embrace the power of AI with smart content and AI suggestions to quickly generate email copy for your next campaign.

Campaign boost

Boost the likelihood of customers seeing your message. Automatically resend campaigns with a different subject line to everyone who didn’t open it the first time around.

Marketing analytics

Review which tactics and channels deliver the best results, and track the sales and revenue resulting from each campaign.

See all plans and features
  • Email campaigns

    Design beautiful emails with pre-built templates or start from scratch using Marsello's drag-and-drop builder. Take your emails to the next level with product recommendations, dynamic discount codes, loyalty program status, and merge tags.

    Learn more about campaigns

  • SMS campaigns

    Amplify your reach with SMS campaigns, the most targeted and effective customer marketing channel.
  • Marketing automations

    Get customers shopping by automating timely and targeted emails or texts based on their shopping behavior. Use email flows to win back past customers, send product recommendations and more.
  • AI content suggestions

    Don't let writer's block slow you down. Embrace the power of AI with smart content and AI suggestions to quickly generate email copy for your next campaign.
  • Campaign boost

    Boost the likelihood of customers seeing your message. Automatically resend campaigns with a different subject line to everyone who didn’t open it the first time around.
  • Marketing analytics

    Review which tactics and channels deliver the best results, and track the sales and revenue resulting from each campaign.
See all plans and features

"We started seeing results almost instantly"

- Hollie, Scotty's Makeup & Beauty

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Beyond the platform

Get your account set up by an expert

Be poised for success from the get-go with Premium Onboarding. Our team of loyalty experts can set up your account for you, including branded templates, loyalty tiers, and more.

Support and resources at your fingertips

Find how-to guides, videos and help articles in the Help Center, or contact our friendly support team via email or chat.

Got more complex needs?

Need API access? Have questions about running loyalty for a franchise, or something else? Book a call with one of our experts and we'll discuss your specific technical requirements.

Book a demo