Everything you need to create, retain and grow loyal customers.
Simply connect your POS and ecommerce apps, and run a world-class customer loyalty program right out of the box.
Award points for all kinds of custom actions
Give customers points for taking sustainable action, leaving a product review, referring a friend, and more.
Say happy birthday with a gift just for them
Let your loyal customers know how much you value them with a discount or voucher on their birthday.
Gamify your loyalty program with different tiers
Use tiers to offer higher-value or more frequent rewards so they can climb the loyalty ladder and flex their status.
Keep them spending with points and tier expiration
When your customers know they've got a time limit, they'll be motivated to spend more, faster.
Win back customers you haven't seen in a while
Re-engage those who have dropped off your radar and incentivize them to come back, in-store or online.
Set your preferred points-to-spend ratio
Have customers earn 1 point for every dollar they spend, or set your own points-earning system. The choice is yours.
Your loyalty program, the way you want it. Keep everything on brand with custom points and tier names, and design rewards you know your customers will love.
Go beyond purchases. Award points for friend referrals, product reviews, survey completion, and more. Then boost sales on slow periods or at specific stores with campaigns like double points days.
Your customers can redeem discounts or voucher rewards in any of your store locations, online or offline. Alternatively, you can set up experiential rewards: access to sales, gift boxes, or exclusive events.
Get customers motivated to spend more to move up tiers and unlock rewards. Optional: With VIP tier expiry, customers must reach your spend or points threshold each calendar year to keep their status.
Send timely reminders to help customers keep track of their accounts. Automatically let customers know when they’ve got a reward to redeem, or when they’ve unlocked entry into a new loyalty tier.
Track and measure how your average customer lifetime value and order frequency increase over time.
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Customer loyalty program
Your loyalty program, the way you want it. Keep everything on brand with custom points and tier names, and design rewards you know your customers will love. -
Points program
Go beyond purchases. Award points for friend referrals, product reviews, survey completion, and more. Then boost sales on slow periods or at specific stores with campaigns like double points days. -
Omnichannel rewards
Your customers can redeem discounts or voucher rewards in any of your store locations, online or offline. Alternatively, you can set up experiential rewards: access to sales, gift boxes, or exclusive events. -
Tiered customer loyalty
Get customers motivated to spend more to move up tiers and unlock rewards. Optional: With VIP tier expiry, customers must reach your spend or points threshold each calendar year to keep their status. -
Loyalty automations
Send timely reminders to help customers keep track of their accounts. Automatically let customers know when they’ve got a reward to redeem, or when they’ve unlocked entry into a new loyalty tier. -
Loyalty reporting
Track and measure how your average customer lifetime value and order frequency increase over time.
Design beautiful emails with pre-built templates or start from scratch using Marsello's drag-and-drop builder. Take your emails to the next level with product recommendations, dynamic discount codes, loyalty program status, and merge tags.
Amplify your reach with SMS campaigns, the most targeted and effective customer marketing channel.
Get customers shopping by automating timely and targeted emails or texts based on their shopping behavior. Use email flows to win back past customers, send product recommendations and more.
Don't let writer's block slow you down. Embrace the power of AI with smart content and AI suggestions to quickly generate email copy for your next campaign.
Boost the likelihood of customers seeing your message. Automatically resend campaigns with a different subject line to everyone who didn’t open it the first time around.
Review which tactics and channels deliver the best results, and track the sales and revenue resulting from each campaign.
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Email campaigns
Design beautiful emails with pre-built templates or start from scratch using Marsello's drag-and-drop builder. Take your emails to the next level with product recommendations, dynamic discount codes, loyalty program status, and merge tags. -
SMS campaigns
Amplify your reach with SMS campaigns, the most targeted and effective customer marketing channel. -
Marketing automations
Get customers shopping by automating timely and targeted emails or texts based on their shopping behavior. Use email flows to win back past customers, send product recommendations and more. -
AI content suggestions
Don't let writer's block slow you down. Embrace the power of AI with smart content and AI suggestions to quickly generate email copy for your next campaign. -
Campaign boost
Boost the likelihood of customers seeing your message. Automatically resend campaigns with a different subject line to everyone who didn’t open it the first time around. -
Marketing analytics
Review which tactics and channels deliver the best results, and track the sales and revenue resulting from each campaign.
Get your account set up by an expert
Be poised for success from the get-go with Premium Onboarding. Our team of loyalty experts can set up your account for you, including branded templates, loyalty tiers, and more.
Support and resources at your fingertips
Find how-to guides, videos and help articles in the Help Center, or contact our friendly support team via email or chat.
Got more complex needs?
Need API access? Have questions about running loyalty for a franchise, or something else? Book a call with one of our experts and we'll discuss your specific technical requirements.
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Marsello offers an easy integration into our POS and online store for our retail database and loyalty program. We have many customers that shop with us in both channels and expect a seamless loyalty and marketing experience.
Hayley Greenstein
LEGO® Certified Stores
Marsello has provided us with a way to integrate our marketing program with our loyalty system, creating a seamless combination of the two; reducing costs and increasing conversion rates.
Luke Simonsen
Federation +
[Marsello] empowers us to really double down on what we're trying to do, which is a win-win because it means we're bringing in more revenue in our business and the customers are also getting rewarded more and more.
Daniel Pantaleo
Pinjarra Bakery