ACQUIRE
Convert followers into customers
Grow your customer base

Grow your database and get customers spending. Capture and add visitors to your lists with…
Link in bio website
Sign up at POS
QR code sign up
eCommerce marketing opt-ins
Pop-up forms
Landing page forms

Schedule social posts

Connect your social media accounts and schedule all your social posts in one place.
Social media calendar
Facebook, Instagram and TikTok
Historic post sync
Media library
Social account analytics

Track social sales

Turn engagement into sales. Track and measure sales from posts with links and discount codes.
POS Integration
E-Commerce Integration
Product Tagging
UTMs
Promo and Discount Codes
Advanced Sales Analytics

RETAIN
Keep customers in your orbit
Activate a custom loyalty program

Motivate repeat purchases, referrals, product reviews and social activity with a custom loyalty & referral program that runs on auto-pilot across all your sites.
Customizable loyalty program
Customizable rewards
11+ ways to earn
VIP tiered program
Widget design customization
Automated loyalty emails
Points campaigns (e.g. double points days)

Drive sales with email & SMS campaigns

Choose from a library of templates and customize to send professional, stunning emails without any coding. Personalize your content with merge tags, dynamic discount codes, and more to drive action. Then increase reach with SMS – seeing 98% delivery rates.
Drag-and-drop email builder
Email template library
Boost email campaigns
SMS builder guide

Increase customer satisfaction

Collect private customer feedback and measure customer satisfaction. Keep track of what you're doing well and how you can improve.
Anonymous Surveys
Satisfaction Analytics
Progress Tracking

GROW
Increase customer lifetime value
Automate and personalize marketing

Get customers shopping with perfectly timed emails and SMS automations, triggered by their shopping behavior in-store and online.
Email and SMS flow builder
Drag-and-drop email builder
And an automation library including…
Abandoned cart email template
First-time customer email template
Happy birthday email template
Win-back email template

Deliver targeted product recommendations

Dynamic product recommendations showcase products customers are most likely to buy next. Based on customers’ previous purchase data, product recommendations increase basket size and average order value.
Integrates in-store & online data
Customized to every customer
Shopify online store theme extension
Available at POS*
*Lightspeed O-Series not included.

Tailor your marketing with customer segmentation

Access smart, automatic segmentation that can be used for email, SMS and Facebook ad targeting in just a few clicks.
RFM-based customer segmentation
Custom segmentation
Automatic segment updates
Facebook audience sync with automatic updates
Customer list exports

ADVOCATE
Unlock new audiences through your regulars
Turn existing customers into brand ambassadors

Activate a referral program, incentivized by exclusive rewards or incentives, that is proven to increase customer lifetime value and maximize ROI.

Bring in a stream of Google Reviews

Create a flow of positive Google Reviews from delighted customers. Marsello makes it easy for you to generate, track, manage, and respond to customer reviews directly from your Marsello admin.
