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Start simple, scale smart.

Select the loyalty plan that's right for you, then unlock powerful marketing tools to engage customers more deeply. Try Marsello free for 14 days.

All prices in NZD (GST inclusive). SMS billed in USD.

Loyalty Launch

The basics. Everything you need to launch a fully branded loyalty program.

From

$100

/month per site
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    Included:

  • Works with POS & eCommerce Base price includes 1 site/connection. Each additional site is $60/month USD.
  • Points-based loyalty program
  • Rewards program
  • Customer referrals (Basic)
  • Branded customer portal
  • Apple & Google Wallet

    NEW

  • Loyalty automations (Basic)
  • RFM segmentation
  • Customer feedback surveys
  • Analytics & reporting

    Not included:

  • VIP tiers
  • Advanced reward conditions
  • Custom earn options
  • Points promotions
  • Custom segmentation
  • Product & collection sync
  • API access
  • User permissions
  • Loyalty-enhancing integrations

LightspeedUsing Lightspeed? See custom pricing

Most Popular

Loyalty Accelerate

Advanced loyalty features to engage your customers more deeply and drive lasting impact.

From

$200

/month per site
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Book a demo

    Included:

  • Works with POS & eCommerce Base price includes 1 site/connection. Each additional site is $120/month USD.
  • Points-based loyalty program
  • Rewards program
  • Customer referrals (Advanced)
  • Branded customer portal
  • Apple & Google Wallet

    NEW

  • Loyalty automations (Advanced)
  • RFM segmentation
  • Customer feedback surveys
  • Analytics & reporting

    Additional features:

  • VIP tiers
  • Advanced reward conditions
  • Custom earn options
  • Points promotions
  • Custom segmentation
  • Product & collection sync
  • API access
  • User permissions
  • Loyalty-enhancing integrations

LightspeedUsing Lightspeed? See custom pricing

Enterprise

Tailor your loyalty program and marketing to more complex business needs.

 

Contact us

Request custom pricingcta_arrow
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    Custom pricing with everything in Loyalty Accelerate, plus:

  • Unlimited order volume
  • Custom sites and database size
  • Tailored onboarding
  • Complimentary Premium Onboarding
  • Dedicated Success Manager
  • Priority technical support
  • Secure API access for custom integrations
  • Access to all marketing add-ons

    • For any additional integration or feature requirements, talk to sales.

Loyalty Launch

Loyalty Accelerate

Pricing (starting from)

$60/month per site USD
$100/month per site NZD (GST Inclusive)

$120/month per site USD
$200/month per site NZD (GST Inclusive)

Sales channels

  • Works with POS & eCommerce

  • Works with POS & eCommerce

Fair use base

  • $25k monthly order volume

  • $50k monthly order volume

Per additional site connected

  • $60 USD / $100 NZD (GST inclusive)

  • $120 USD / $200 NZD (GST inclusive)

Points program (Earn options)

  • Make a purchase

  • Create an account

  • Complete profile

  • Refer a friend

  • Celebrate their birthday

  • Review a product

  • Acting sustainably

  • Following on X

  • Follow on Instagram

  • Like on Facebook

  • Sharing on Facebook

  • Sharing on X

  • Make a purchase

  • Create an account

  • Complete profile

  • Refer a friend

  • Celebrate their birthday

  • Review a product

  • Acting sustainably

  • Following on X

  • Follow on Instagram

  • Like on Facebook

  • Sharing on Facebook

  • Sharing on X

  • Custom earn options

  • Integrated earn options

Points program (Redemption options)

  • Percentage-based (%)

  • Fixed value ($)

  • Free shipping

  • Percentage-based (%)

  • Fixed value ($)

  • Free shipping

  • Free products

  • Specific customer-group only

  • Specific products/collections only

  • Specific order requirements

  • Custom rewards (incl. integrated apps)

  • Advanced reward settings (i.e., usage limits, scheduled promotions)

Points blacklisting settings

  • Customers

  • Order awarding rules (incl. no discounted sales)

  • Customers

  • Order awarding rules (incl. no discounted sales)

  • Product & collections

Referral program

  • Percentage-based (%)

  • Fixed value ($)

  • Free shipping

  • Percentage-based (%)

  • Fixed value ($)

  • Free shipping

  • Free products

  • Specific customer-group only

  • Specific products/collections only

  • Specific order requirements

  • Custom rewards (incl. integrated apps)

  • Advanced reward settings (i.e., usage limits, scheduled promotions)

VIP program

Interactive customer portal

Omnichannel dashboard

Points promotions

Feedback requests

Loyalty automations

  • Reward unlocked (Email)

  • Points earned (Email)

  • Post-purchase feedback (Email)

  • Referral incentive discount (Email)

  • Reward discount (Email)

  • Happy Birthday (Email)

  • Reward unlocked (Email)

  • Points earned (Email)

  • Post-purchase feedback (Email)

  • Referral incentive feedback (Email)

  • Reward discount (Email)

  • Happy Birthday (Email)

  • Google Review received (Email)

  • Google Review request (Email)

  • Points expiry series (Email)

  • VIP tier entry (Email)

  • Promote your referral program (Email)

  • Points expiry series (Email + SMS, if SMS add-on is enabled)

  • VIP tier entry (SMS, if SMS add-on is enabled)

Loyalty automations (Build capabilities)

  • Full email template builder

  • Full email template builder

  • Automation steps (add emails, delays, points)

  • Conditional splits

  • Segmented audiences

Customer segmentation

  • RFM segmentation

  • RFM segmentation

  • Custom segmentation

Digital Wallet Pass (Apple & Google)

Google Review Manager

Reporting

  • Multi-site reporting

  • Loyalty & feedback

  • Email campaigns

  • Automations

  • Multi-site reporting

  • Loyalty & feedback

  • Email campaigns

  • Automations

Unsubscribe page

User permissions

Additional users

Custom email domain

API access

Loyalty program-enhancing integrations

  • Judge.me

  • Google Reviews

  • Wrapped

Marketing integrations

  • Klaviyo: Customer profile sync (incl. points balance, marketing status + more)

  • Klaviyo: Customer profile & event sync (incl. POS & eCommerce purchase data, loyalty activities + more)

Powerful add-ons

Unlock the full potential of your customer database with behavior-driven marketing.

Add-on

Marketing

Put your loyalty data to work with personalized email campaigns that drive repeat purchases and increase loyalty engagement.

  • Email campaigns
  • Campaign calendar
  • Marketing automation
  • Custom automations
  • Conditional splits
  • AI content suggestions
  • Marketing analytics
  • Unsubscribe page
  • Google Review Manager

From

$15 USD

Per 1,000 customers
Add-on

SMS

Send timely, personalized messages that keep your brand top of mind and drive immediate action.

  • SMS campaigns
  • Built-in compliance
  • SMS consent setup & guidance
  • UTM tracking parameters
  • Campaign scheduling
  • Loyalty-driven personalization
  • Dedicated TFN number

From

$0.17 USD per credit

Add-on

Social

Turn your social media engagement into measurable growth with branded, data-driven social campaigns.

  • 3 x supported platforms Including Facebook, Instagram, and TikTok
  • Social posts calendar
  • Post builder
  • Product catalogue sync
  • Engagement tracking
  • Media library
  • Link in bio
  • Multi-photo (carousel) posts
  • Track revenue impact See the impact of your organic social posts on sales.
  • Facebook audience sync

From

$20 USD

Leading brands trust Marsello to drive customer retention

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Frequently Asked Questions

If you want to launch quickly and cost-effectively, the Loyalty Launch plan provides the foundational tools you need to grow your database, drive repeat sales, and deliver a fully branded loyalty experience. This plan offers fast time-to-value while giving you flexibility to scale into more sophisticated loyalty and marketing at your own pace.

If you're ready to deepen customer relationships and take your loyalty program to the next level, the Loyalty Accelerate plan helps you go beyond basic rewards with strategic, behavior-driven engagement. It gives you advanced segmentation, tailored rewards, and automation to shape how and when customers return — all in a way that’s easy to manage as your program scales.


Getting started is easy! You can install Marsello from the add-on store for free or click any of the Start Free buttons on the site.


A customer is anyone listed in your customer database with an email address or mobile number. Within Marsello you can remove customers from your customer database. Marsello has features to connect with customers, no matter where they are in the customer lifecycle to encourage sales.


A 'site' is anywhere you sell your products. One physical location/POS counts as one site. Your online store also counts as one site. For example, if you were to sell at one physical (in-store) location, and on your eCommerce website, this would be considered 2 sites.


Try Marsello Pro risk-free for your business with a 14-day free trial. No commitments. Cancel anytime.


If you trial Marsello, you’ll be notified by email as your trial is coming to an end and your billing cycle will begin.


Yes, you can cancel your account at any time. There's no contracts, no commitments, and no cancellation fee.


Try Marsello for free

Give your customers a reason to return. 14-day free trial.

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