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Loyalty and marketing. Powered by AI.

The future of data-driven marketing.

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Personalized product recommendations

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Use Marsello's AI product recommendations to showcase products based on each customer's previous purchases, interests and more. Include these dynamically in:

Drag-and-drop blocks for emails

Customer profiles

Shopify POS UI extension

Shopify Plus Checkout Extension

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AI-assisted content generation

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Don't let writer's block slow you down! Embrace the power of AI with smart content and AI suggestions to quickly generate email copy and graphics for your next campaign.

AI-generated content

Image generation

Tone-based headline suggestions

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Your AI loyalty and marketing co-pilot

Coming soon to Marsello.

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Predictive analytics

What customers are the most likely to buy? What is this customer's churn risk? How would you optimize my loyalty program? What is my average customer lifetime value? Ask all this and more of your AI co-pilot.

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Customer segmentation

Create highly targeted segments based on customer and purchase data. Just ask Marsello's co-pilot to do it for you, so you can send campaigns that drive revenue, faster than ever before.

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Omnichannel customer insights

All the data across multiple sales channels can be overwhelming. Ask your AI assistant any question to get instant insights, summaries and comparisons with industry benchmarks.

Predictive analytics

What customers are the most likely to buy? What is this customer's churn risk? How would you optimize my loyalty program? What is my average customer lifetime value? Ask all this and more of your AI co-pilot.

Customer segmentation

Create highly targeted segments based on customer and purchase data. Just ask Marsello's co-pilot to do it for you, so you can send campaigns that drive revenue, faster than ever before.

Omnichannel customer insights

All the data across multiple sales channels can be overwhelming. Ask your AI assistant any question to get instant insights, summaries and comparisons with industry benchmarks.

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Merchants at the leading edge of data-driven marketing.

Clean Beauty, Simple Rewards: Why Province Apothecary’s Customers Keep Coming Back

Province Apothecary use Marsello for their customer loyalty program, integrating with Klaviyo for all their email marketing campaigns.

Read More
Loyalty Data: The Star of Finnleys' Winning Marketing Performance

We talked to Carlie Huss, Creative Specialist at Finnleys, about how they leverage customer loyalty data to bring back customers and drive revenue.

Read More
Loyal customers are Bakers Delight’s bread and butter

Marsello works seamlessly between Bakers Delight’s channels (Bopple, Shopify, and Lightspeed). 95% of their marketing database participate in the loyalty...

Read More

Frequently asked questions

AI, or Artificial Intelligence, is a technology that allows computers to learn from data and make decisions like humans do. It can recommend movies or products based on your past choices, help write emails, and predict customer behavior. AI understands language, recognizes images, and helps robots perform tasks. In essence, AI makes machines smart enough to handle complex tasks and solve problems on their own.

AI can significantly enhance your retail store or hospitality business by improving customer experiences, increasing efficiency, and driving sales.

In retail, AI can provide personalized product recommendations, optimize inventory management, and predict trends, helping you offer the right products at the right time.

In hospitality, AI can enhance guest experiences through personalized services, streamline operations with automated check-ins and customer service, and analyze guest feedback for continuous improvement.

Overall, AI helps you better understand and serve your customers, making your business more competitive and efficient.


Marsello integrates with a range of point-of-sale and eCommerce platforms. See the full list of integrations here.


AI is a more accurate and efficient way to process your multiplicity of data points. You can get direct answers to questions, rather than exporting CSV files for manual data anlaysis, running reports, or searching through dashboards. This leaves less room for vague answers or incomplete anaylsis, giving you confidence your insights are robust. 

With AI, you can make better marketing and loyalty decisions with data you can trust. That means you'll run campaigns that will be much more likely to generate revenue and boost engagement.

Features like AI product recommendations also directly contribute to AI. Customers are more likely to add recommended items to their cart because these are served based on previous purchases, what other similar customers have bought, and other relevant data.


Marsello's AI analyzes your customer and transaction data with plain language prompts. Rather than searching through data in dashboards in reports, which can be time-consuming, you will find direct answers to the specific questions you have. Data is drawn from your sales channels and other customer data channels (see a full list of integrations).


Yes, you can choose to base your AI-written content based on a tone of voice that suits your brand.