Features
From acquisition to growth to advocacy, automate all your marketing activities within one smart platform.
Delight your customers at every step in their journey.
Your customer is at the core of Marsello’s platform. Every feature is designed to guide them through different points in their journey with your brand. The goal? To move them from an anonymous visitor to a brand advocate.
Browse and activate pre-built automations based on what merchants, like you, have found most effective for maximizing sales. Continue the momentum and build your own custom automations to create specialized journeys for your business.
Grow your customer base
Grow your database and get customers spending.
Capture and add visitors to your lists with...
SMS sign up at POS
QR code sign up
eCommerce marketing opt-ins
Email capture pop-up forms
Landing page forms
Referral programs
Segment your customers
Access smart, automatic segmentation that can be used for email, SMS and Facebook ad targeting in just a few clicks.
RFM-based customer segmentation
Custom segmentation
Automatic segment updates
Facebook audience sync with automatic updates
Customer list exports
Activate a custom loyalty program
Activate a custom loyalty program
Motivate repeat purchases, referrals, product reviews and social activity with a custom loyalty & referral program that runs on auto-pilot across all your sites.
Customizable loyalty program
Customizable rewards
11+ ways to earn
VIP tiered program
Widget design customization
Automated loyalty emails
Points campaigns (e.g. double points days)
Automate and personalize marketing
Automate and personalize marketing
Get customers shopping with perfectly timed emails and SMS automations, triggered by their shopping behavior in-store and online.
Email and SMS flow builder
Drag-and-drop email builder
And an automation library including...
Abandoned cart email template
First-time customer email template
Happy birthday email template
Win-back email template
Drive sales with email & SMS campaigns
Drive sales with email & SMS campaigns
Choose from a library of templates and customize to send professional, stunning emails without any coding. Personalize your content with merge tags, dynamic discount codes and more to drive action. Then increase reach with SMS – seeing 98% delivery rates.
Drag-and-drop email builder
Email template library
Boost email campaigns
SMS builder guide
Deliver targeted product recommendations
Deliver targeted product recommendations
Dynamic product recommendations showcase products customers are most likely to buy next. Based on customers’ previous purchase data, product recommendations increase basket size and average order value.
Integrates in-store & online data
Customized to every customer
Shopify online store theme extension
Available at POS*
*Lightspeed Restaurant (O-series) not included.
Turn existing customers into brand ambassadors
Activate a referral program, incentivized by exclusive rewards or incentives, that is proven to increase customer lifetime value and maximize ROI.
Bring in a stream of Google Reviews
Create a flow of positive Google Reviews from delighted customers. Marsello makes it easy for you to generate, track, manage, and respond to customer reviews directly from your Marsello admin.
Increase customer satisfaction
Collect private customer feedback and measure customer satisfaction. Keep track of what you're doing well and how you can improve.
Track and learn what’s working best
Collect private customer feedback and measure customer satisfaction. Keep track of what you're doing well and how you can improve.
The best experience wherever they buy
Add customers, automatically reward points, and redeem rewards and discounts with ease through your POS and eCommerce store to deliver a seamless experience no matter where customers shop.
