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Loyalty ROI Calculator

Estimate the impact a loyalty program could have on your business.

All values in USD

Enter your business metrics

The total amount of sales turnover over a one‑month period.

$

Your average transaction value before loyalty.

$

Of your customer database, how much you could expect to sign up to the loyalty program.

%

Click 'Edit subscription' to estimate your loyalty platform subscriptions costs.

Your results

ROI

Expected ROI from your loyalty investment.

12.1x

Incremental Revenue per Month

Net turnover increase after subscription costs.

$7,190

*Estimates only; actual results may vary.

Launch a loyalty program

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Detailed Breakdown

Net turnover increase per month Calculated

Additional monthly revenue uplift after 1 year.

$7,250

Total expected turnover after loyalty Calculated

Projected turnover after loyalty uplift is applied.

$57,250

Expected monthly turnover from loyalty members Calculated

Revenue contribution from loyalty members.

$19,750

Expected monthly turnover from non-loyalty members Calculated

Remaining revenue from non-loyalty customers.

$37,500

Average uplift in order value Benchmark

Benchmark uplift in AOV from loyalty customers.

58%

Average AOV (loyalty members) Calculated

Expected new AOV after loyalty uplift.

$189.60

Marsello Pricing Calculator

Use this to populate your subscription cost above.

Find a loyalty plan that's right for you.

Each physical store, location, or ecommerce site counts as a site.

1

Total subscription cost:

$60

We've applied this to your ROI calculation.