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All integrations

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Klaviyo Integration

Your customers do more than just click and buy. Send more targeted email campaigns by syncing loyalty behavior and in-store data into Klaviyo.

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Use Cases

Build campaigns that reflect how customers actually shop.

Marsello syncs loyalty behavior, in-store transactions, and real-world interactions into Klaviyo, so you can build segments that reflect how customers actually shop. Go beyond basic eCommerce data and start targeting customers based on what they do, not just what they buy online.
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Enrich your Klaviyo account with omnichannel loyalty data

Sync orders, loyalty activity, and feedback events from Marsello to Klaviyo in real-time, so you can create detailed customer segments and run more personalized campaigns.

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Segment your database more deeply

Create detailed customer segments using data from Marsello, including loyalty activities, in-store orders, customer feedback survey responses, and more.

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Trigger marketing workflows using real-time data

Use real-time loyalty and order data from Marsello to trigger Klaviyo workflows and run more precise, behavior-driven marketing campaigns.

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Generate omnichannel discount codes

Create unique discount codes and load them against specific customer profiles, ready to be redeemed at checkout, in-store or online.

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Consolidate your data with omnichannel sales reporting

See exactly how Klaviyo campaigns drive sales online and in-person, with omnichannel marketing attribution.

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Create personalized journeys with conditional splits

Use Marsello data in conditional splits to craft personalized marketing journeys that engage customers at every step.

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Customer Hub

Enrich your Klaviyo Customer Hub with Marsello loyalty data. Include everything from points, rewards, VIP tiers, and referral links.

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Automatically display loyalty data within Klaviyo’s Customer Hub

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Make every logged-in visit feel personal, connected and rewarding

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Display relevant loyalty information to customers, like points balances and rewards.

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Case Study 70% Repeat purchase rate

The Art of Loyalty: How ALPHA60’s Customer-First Approach Drives Sales

“Before, we could only target customers who’d bought from Shopify. The in-store was sort of missing out. Now we have the capability to target all of our customers.”

Read their story

Frequently Asked Questions

Yes. Marsello automatically syncs the past 6 months of events, including orders, loyalty activities, and more.
Marsello syncs data directly into customer profiles, not lists. This gives you full flexibility to build dynamic lists and segments using synced data. With the data embedded in profiles, you can easily create personalized campaigns, analyze customer behavior, and drive targeted marketing strategies.

The sync to Klaviyo is in real-time (up to 10 minutes).


There’s no harm in having both Shopify and Marsello syncing to Klaviyo, as each platform syncs to separate event fields.

For example, Shopify may sync order data to one event type, while Marsello syncs it to a distinct one. This dual-sync setup gives you greater flexibility in segmenting and analyzing order data across all sales channels.


As long as the store site is enabled in Marsello, the data will sync across to Klaviyo?
Yes, you can. Marsello syncs customer data and loyalty events to Klaviyo, which you can use in multiple ways, including list-based triggers, segment-based triggers, and metric-based triggers. Learn more
The 14-day free trial gives you the opportunity to explore how Marsello will work for your business. It’s commitment-free, you can cancel anytime. Your 14-day free trial starts on the day that you sign up.