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X-Series & R-Series

Lightspeed Retail

Deepen your customer relationships and increase revenue with Marsello's loyalty and marketing plugin for Lightspeed Retail.

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Group 8787 (2)

All the loyalty and marketing tools you need to keep customers in your orbit

Streamline your customer retention strategy with a loyalty program and marketing tools that work seamlessly across your Lightspeed Retail POS and eCommerce systems.


Increase customer loyalty

Delight customers with customizable points, rewards, VIP tiers, and more.


Automate your marketing

Enhance your customer experience with automated campaigns and segmentation.


Works in-store and online

Integrate your POS and eCommerce data to create a true omnichannel experience.


All in one place

Engage customers with loyalty, email, SMS, automation, and more, all in one platform.

How the world's best brands use Marsello to grow revenue and engage shoppers

Here are some popular ways to use the integration. Features and functionality may vary by plan.


Keep customers coming back with an easy-to-launch loyalty program.

Customer portal

Customize your loyalty portal to match the look and feel of your brand. Add it to your store to allow customers to view, earn, and redeem rewards.

Learn more about customer loyalty

Omnichannel experience

Engage and reward your customers with loyalty tools that work in-store and online. Understand which loyalty tactics and channels deliver the best results, and optimize your program to maximize customer retention.

Points program

Award customers with points for actions that grow your brand. Boost sales during slow periods with double-point campaigns, exclusive offers, and more.

VIP Tiers

Create exclusive VIP tiers that motivate customers to shop more often. Add an expiry date to motivate customers to purchase and avoid losing their status.


Enhance customer growth and retention with smart marketing tools.

Automate your marketing

Reach customers when it counts by automating timely and targeted email and SMS campaigns based on their shopping behavior.

Learn more about marketing automation

Personalize your marketing

Design beautiful emails with pre-built templates, or start from scratch with an intuitive drag-and-drop builder. Increase the relevance of your marketing with product recommendations, merge tags, dynamic discounts, and more.

Customer segmentation

Reach exactly the right people with customer segmentation tools. Harness your omnichannel loyalty and order data to group contacts into highly-targeted audiences that update in real time.

Detailed reporting

See the impact of your marketing with advanced reporting and analytics. Get a handle on key metrics like repeat purchase rate, lifetime value, and return on investment.


Powerful and customizable marketing tools that engage shoppers.

Customer feedback surveys

Understand what makes your customers tick by collecting feedback and measuring customer sentiment.

AI content suggestions

Don't let writer's block slow you down. Use AI suggestions and smart content to generate email copy for your next campaign quickly.

Google Review Manager

Boost your online presence and build brand trust by automatically requesting Google Reviews.

Learn more about Google Reviews


Ready to get started?

Schedule a call with a loyalty and marketing expert to learn how it works.

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How Lightspeed brands use Marsello to increase customer retention

Meet Pace Athletic, The Retailer Disrupting the Running Industry

Pace Athletic sees success with loyalty for Shopify and Lightspeed POS. 28% of all revenue comes from their customer loyalty program.

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How TennisGear Uses Their Customer Data to Take on the Big Players

Marsello provides TennisGear with comprehensive marketing and loyalty tools that work seamlessly across all their retail stores and coaching sites.

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LEGO® Certified Stores’ Vibrant Marketing Campaigns

LEGO® Certified Store sees 740x ROI thanks to a vibrant loyalty marketing program and email marketing campaigns.

Read More

Launch your loyalty program today

Start rewarding your customers with Marsello. 14-day free trial available.

Start free trial