LOYALTY & REFERRALS

Everything you need to earn customer loyalty

Reward shoppers and drive repeat sales with a fully branded loyalty program that works across your POS and eCommerce systems.

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The impact of loyalty

+71%

Customer database

+132%

Repeat customer rate

+9%

Avg. orders per customer

+2%

Avg. purchase amount

Loyalty & Rewards

Launch a fully branded loyalty program that grows your customer database and drives repeat sales.

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Full control over how customers earn points

Set up straight out of the box, then refine exactly how your loyalty program rewards members. Customize your spend-to-points ratio, define actions or products that award specific points, or create promotions like double points weekends.

Offer the right reward, at the right time

Set conditions that make rewards more targeted, timely and secure with advanced reward conditions. Tailor rewards to specific customer groups like students or first responders, or run limited promotions to drive urgency and engagement.

Level up customers with a VIP program

Identify your VIPs and keep them coming back with exclusive rewards and time-bound tiers that motivate repeat spend. Make every tier feel like an upgrade with scalable perks (like early access, bonus points, and member-only discounts).

Define when points are not rewarded

Sometimes you need to exclude people, products, or entire collections from earning or redeeming loyalty points—think gift cards or heavily discounted items. Set all your rules in Marsello, and protect your margins.

Keep customers active with points expiry

Set rolling or fixed expiry dates and automatically nudge members before their points lapse, creating urgency that drives repeat purchases. It also clears dormant balances to reduce liability and keep your program healthy.

Turn key moments into sales, on autopilot

Launch proven automations (welcome, winback, abandoned cart, post-purchase, birthday) and tailor them with segments, delays, and conditional splits. Trigger from POS or ecommerce events, add email or SMS messages, and track revenue per flow.

Boost spend without discounting with points promos

Run 2x or 3x points promotions you can schedule by date, product/collection, channel, or customer group—earning rules apply automatically at checkout. Create urgency during slower periods and grow AOV with bonus points on high-margin items.

Full control over how customers earn points

Offer the right reward, at the right time

Level up customers with a VIP program

Define when points are not rewarded

Keep customers active with points expiry

Turn key moments into sales, on autopilot

Boost spend without discounting with points promos

From Thrifters to VIPs: Blue Moon Estate Sales’ Loyalty Success

Read brand story

"Knowing our shoppers and what they're purchasing allows us to thoughtfully manage successful estate sales."

Kaley Blue Moon Estate Sales

Referrals

Make it easy to refer friends and get rewarded with a referral program.

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Reward both the referrer and the friend

Give advocates points or discounts for each successful referral, while new customers get a compelling first-purchase offer. Set minimum spend and eligibility rules to protect margins.

Frictionless sharing links

Customers share unique links or codes via email, SMS, or social; attribution happens automatically at checkout. Works online, and in-store where supported.

Built-in fraud controls

Block self-referrals, limit redemptions, and cap rewards with cooldowns or minimum-spend rules. Keep the program generous for real advocates, but strict for abusers.

Set-and-scale automations

Use templates and on-brand messages to launch fast, then trigger reminders to nudge referrals. Track conversion rate, and revenue so you can optimize rewards for the highest ROI.

Referral program advocate and referred friend incentive settings

Reward both the referrer and the friend

Give advocates points or discounts for each successful referral, while new customers get a compelling first-purchase offer. Set minimum spend and eligibility rules to protect margins.

Frictionless sharing links

Customers share unique links or codes via email, SMS, or social; attribution happens automatically at checkout. Works online, and in-store where supported.

Built-in fraud controls

Block self-referrals, limit redemptions, and cap rewards with cooldowns or minimum-spend rules. Keep the program generous for real advocates, but strict for abusers.

Set-and-scale automations

Use templates and on-brand messages to launch fast, then trigger reminders to nudge referrals. Track conversion rate, and revenue so you can optimize rewards for the highest ROI.

Customer Database

View customer behavior, segment by engagement, and take action with detailed profiles and real-time activity.

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Member Snapshot

Get a high-level overview of your members and their shopping habits. Identify and target groups based on the recency, frequency, and monetary value of their purchase.

Customer Segmentation

Create dynamic segments by behavior, loyalty status, tags, location, and more—then auto-target campaigns, automations, and promos as customers move.

Unique Customer Profile

View each customer’s full picture—orders, LTV, points, tier, consents, tags, notes—with quick actions like issuing rewards or adjusting points per site.

Activity Feed

See a live timeline of orders, messages, points, referrals, and rewards so staff can spot intent and act instantly.

Member Snapshot

Get a high-level overview of your members and their shopping habits. Identify and target groups based on the recency, frequency, and monetary value of their purchase.

Customer Segmentation

Create dynamic segments by behavior, loyalty status, tags, location, and more—then auto-target campaigns, automations, and promos as customers move.

Unique Customer Profile

View each customer’s full picture—orders, LTV, points, tier, consents, tags, notes—with quick actions like issuing rewards or adjusting points per site.

Activity Feed

See a live timeline of orders, messages, points, referrals, and rewards so staff can spot intent and act instantly.

Branding

Beautiful, simple, and on-brand.

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Customize your customer portal

Create a fully branded experience where customers can join your loyalty program, check their points, redeem rewards, and manage their preferences.

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Issue digital wallet passes New

Say goodbye to paper punch cards. Issue digital loyalty cards directly into your customers' Apple and Google Wallets.

Learn more

Train staff to promote your loyalty program

Provide branded staff training guides and POS prompts so your team can naturally introduce your loyalty program, enroll customers, and drive engagement.

Apple wallet branding customization options

Customize your customer portal

Create a fully branded experience where customers can join your loyalty program, check their points, redeem rewards, and manage their preferences.

Learn more

Issue digital wallet passes New

Say goodbye to paper punch cards. Issue digital loyalty cards directly into your customers' Apple and Google Wallets.

Learn more

Train staff to promote your loyalty program

Provide branded staff training guides and POS prompts so your team can naturally introduce your loyalty program, enroll customers, and drive engagement.

Works with your
existing tech stack

View integrations

Loyalty Launch

The basics. Everything you need to launch a fully branded loyalty program.

From

$60

/month

Start 14-day free trial

$120

/month

Start 14-day free trial

Enterprise

Tailer your loyalty program and marketing to more complex business needs.

Contact us

Request custom pricing

Get support for every step
of the journey

Help Center

Visit our Help Center for step-by-step guides for getting started with Marsello.

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Onboarding

Choose from three onboarding options. Access hands-on support or get up and running at your own pace.

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Priority support

From set-up to scale-up, Marsello provides hands-on support to keep your loyalty program performing at its best, no matter where you are in your journey.

Everything you need to earn customer loyalty

The impact of loyalty

Loyalty & Rewards

Full control over how customers earn points