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REPORTING & ANALYTICS

Make more data-driven marketing decisions

Get real-time data about your loyalty and marketing performance.

4,000+ brands trust Marsello

Fast, flexible, and actionable reporting

 

Measure your business performance over time. Track total orders, revenue, and customers, and see which marketing initiatives drive the best results.
Access pre-built reports that give you a clear, reliable view of how your loyalty program drives business performance. Measure repeat visits, customer retention, revenue lift, and database growth all in one place.
Marsello connects every sale back to its source, including email, SMS and automations, so you can clearly see which tactics and messages drive results and confidently scale what works.
Get a snapshot of your marketing results over time for each site. Marsello consolidates key business and loyalty data from your POS and eCommerce systems into one, unified report.
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Loyalty program friend referral automated flows
Multi site instore and online dashboard report

Know your customers, inside and out.

Understand who your customers are and turn your customer data into segments and audiences you can act on to grow loyalty.

Member snapshot

member-snapshot

Get a high-level overview of your members and their shopping habits with the Member Snapshot. Identify and target groups based on the recency, frequency, and monetary value of their purchase.

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RFM analysis

rfm-analysis

Divide shoppers into groups based on shared characteristics. Identify at-risk shoppers, reward your best customers, and nurture customers who are new to your business.

rfm-analysis

Activity feed

activity-feed

See a timeline of every customer interaction, from orders and messages to points, referrals, and rewards, so your team can quickly understand behaviour and take action to drive engagement.

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One dashboard to rule them all.

Track business performance and optimize customer loyalty efforts from a single, easy-to-use dashboard.

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Consolidate your data

No more switching between platforms or wrestling with inconsistent metrics. Marsello brings your in-store and eCommerce data together for a clear, unified view of your performance in one place.

Track key metrics

See which percentage of sales come from repeat customers. Track average order value, frequency, and sign-ups to see how members shop and where to focus to drive better results.

Compare and explore

Dive deeper into your loyalty and marketing performance. Compare results across locations, time periods, or campaigns to uncover insights that help you scale what’s working—and fix what’s not.

omnichannel-dashboard-1-1

Consolidate your data

No more switching between platforms or wrestling with inconsistent metrics. Marsello brings your in-store and eCommerce data together for a clear, unified view of your performance in one place.

omnichannel-dashboard-2-1

Track key metrics

See which percentage of sales come from repeat customers. Track average order value, frequency, and sign-ups to see how members shop and where to focus to drive better results.

omnichannel-dashboard-3-1

Compare and explore

Dive deeper into your loyalty and marketing performance. Compare results across locations, time periods, or campaigns to uncover insights that help you scale what’s working—and fix what’s not.

Works with your
existing tech stack